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Anna Schosser 13.03.2023 5 min read

4 Reasons Why You Should Use a Video Recruitment Platform

In today's competitive job market, recruiters are constantly on the search to find new and innovative ways to easily and efficiently attract top talent. Preferably in a way that saves you time, and money, and also provides you with all the insights you need to know about each of your candidates without having to sit through hours of face-to-face interviews. 

One increasingly popular solution is the use of a video recruitment platform. 

According to recent data, 75% of companies worldwide are now implementing video recruitment platforms to help streamline their recruitment process. 

Video recruitment platforms have emerged as a game-changing tool for recruiters, providing them with a host of benefits that were once impossible to achieve through the traditional recruitment methods. With the ability to conduct remote interviews, screen candidates more efficiently, and gain deeper insights into candidate personalities, behavior and communication skills, video recruitment platforms have become an essential part of the modern recruiter's toolkit.

Want to know four reasons exactly why every recruiter should use a video recruitment platform? Keep reading! 


What's In This Post?

  1. Reach a wider pool of candidates 
  2. Increases diversity and inclusivity 
  3. Increase candidate engagement 
  4. Saves time and resources 


Reach a wider pool of candidates 

A video recruitment platform helps recruiters to expand their candidate pool beyond their immediate geographic location. By conducting remote interviews, recruiters can easily connect with candidates from all over the globe, without the need for costly travel expenses. This also allows for the company's talent pool to be further extended. This can also be particularly helpful if your company is looking into expanding its global presence.

Who knows - maybe your next top candidate lives in another continent! 

Video recruitment platforms also make it easier to find top talent from a variety of backgrounds and experience levels, ensuring that the recruiters are not missing out and have unlimited access to the best possible candidates for the job. 

Increase diversity and inclusivity 

Diversity and inclusivity are critical for building a strong and inclusive workplace culture that will only foster a positive work environment. The first step in achieving an inclusive and diverse workplace is to make sure that the candidates being brought into your team are not filtered through human biases.

Video recruitment platforms can help recruiters remove unconscious biases from the hiring process by focusing on the candidate's personality traits and how they behave in a workplace environment rather than fixating on factors such as gender, race, or ethnicity. By providing a more level playing field, video recruitment platforms can help organizations attract and hire candidates from diverse backgrounds, leading to a more international workplace that will help your company attract more top talent in the long run. 

Increase candidate engagement 

Video recruitment platforms offer recruiters a powerful tool to engage candidates on a deeper level. With the help of video interviews, recruiters can provide a more personalized and interactive experience for candidates, allowing them to showcase their true personality in a way that is not possible through traditional text-based applications. 

What's more - video recruitment platforms also enable candidates to learn more about the company culture and values, which can help them make an informed decision about whether they are a good fit for the organization. 

Video recruitment platforms will also further enhance candidate engagement through:

  • Allows recruiters to provide real-time, personalized feedback and guidance to candidates during the interview process. 
  • Promotes a sense of transparency and openness in the recruitment process which can help to build trust and foster stronger relationships between the recruiter and their candidates. 
  • Encourages candidates to be more invested in the recruitment process, as they are able to actively participate and demonstrate their interest in the position which will benefit the recruiters in getting to know the candidate even more. 

Saves time and resources 

Recruiting can be a time-consuming and resource-intensive process. Therefore, not only would video recruitment platforms help recruiters streamline the screening process, but by doing so, it enables recruiters to quickly and efficiently screen large numbers of candidates at a time. This prevents the recruiters from missing out on potentially high-performing candidates in the masses of applications or overlooking any.

A little more about how video recruitment platforms can help recruiters save time and resources are the following: 

Reduced time-to-hire Video recruitment platforms can help to accelerate the recruitment process by allowing recruiters to screen and evaluate candidates more quickly. As the platform screens each candidate, the recruiters will immediately receive detailed insights into the candidate's response without having to sit through an hour-long interview. 
Improved collaboration and communication  Video recruitment platforms can help to improve collaboration and communication between recruiters and hiring managers, by providing a centralized platform for sharing candidate information and feedback. This can help to reduce the amount of time and resources needed to coordinate recruitment efforts. 
Remote recruitment capabilities Video recruitment platforms enbale recruiters to easily conduct remote interviews, which can eliminate the need for costly and time-consuming travel. SInce video interview platforms can be shared to candidates all around the globe within an instant, it can help reduce the recruitment costs, and save time, while still allowing recruiters to connect with a wider pool of candidates. 


If you want to are ready to start implementing AI and into your hiring process and get the best candidates within minutes? Click on the button below to try it out! 

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1. Why should recruiters use a video interview platform?

Using a video interview platform simply makes your job as a recruiter so much easier and enjoyable. A video interview platform allows for recruiters to quickly and effectively score potentially top-performing candidates in a short amount of time, and getting more useful insights into the candidates's personality, behavior and workplace habits that will ensure success and motivation in the long-run. It saves the recruiter time, energy, and effort that can be saved and placed into getting the know their candidates on a deeper level. 


2. How does Retorio's video interview work?

Retorio's video interview provides candidates with questions that they should answer for recruiters to receive an analysis.

Retorio employs a system of artificial intelligence (AI) that supports human intuition through the form of a video. The technology used is based on popular and well-researched personality scales also known as the Big5 Personality model which has proven to be a solid and reliable predictor of personality and job performance. 

In order to calculate a predicted perceived personality, Retorio's AI platform quantifies the behavior of the participants in the assessment that include their facial expressions, gesture, language, and voice to derive a perceived personality prediction. This means that Retorio's AI forecast how candidates and their behavior will be perceived by a representative group of people and whether they fit your selected target profile. 

Click on the video below to hear a little bit more about Retorio's behavioral intelligence platform.



Anna Schosser

I create engaging and informative content about the importance of artificial intelligence and video-based AI technology for recruitment. I discuss cutting-edge AI developments and new technology with storytelling skills.