Skip to content
woman sitting next to man and smiling into her laptop screen
Anna Schosser 15.03.2023 9 min read

How To Make a Good Recruitment Video?

In today's competitive job market, recruitment videos have become an increasingly popular tool for recruiters to attract top talent and showcase their company culture, and stand out from the crowd. With the rise of social media and online platforms, recruitment videos offer recruiters an effective way to engage with potential candidates and provide them with a glimpse of what it's like to be part of your company's success. 

However, creating a high-quality recruitment video may not sound as easy, but it definitely  can be! All it requires is careful planning, a creative approach and attention to detail. 

Whether you are a startup or a large corporation looking to expand into modern ways of recruitment, these tips will help you create a recruitment video that captures the essence of your company culture and attract the best talents out there to create your ideal team. 

However, if you wish to read a little more about pre-recorded video interviews, click here to learn more about it!


What's In This Post?

  1.  What is a recruitment video? 
  2. What are recruitment videos for? 
  3. What is the value of recruitment videos?
  4. What makes a good recruitment video? 
  5. How long should a recruiting video be? 


What is a recruitment video?

A recruitment video is a visual tool that companies use to promote their company culture, values, and job opportunities to potential candidates all around the world. 

Recruitment videos tend to be short, professionally produced videos that showcase the company's mission, culture, and exciting work environment that will hopefully entice candidates to become part of it. Recruitment videos are an effective way for companies to attract and engage top talent by providing a glimpse into what its like to work for the company.

They can also be used to promote specific job openings or to highlight the benefits of working for the company. 

Recruitment videos can be shared on the company's website, social media platforms, and job posting sites to reach a wider audience of potential candidates. Overall, recruitment videos are an important part of a company's employer branding strategy and can help to position the company as an attractive employer. 

phone on tripod recroding two women talking to each other sitting down

What are recruitment videos for?

Recruitment videos serve several important purposes. First and foremost, they help companies attract top talent by showcasing the company's unique culture, values and mission. This can be especially important in today's market, where companies need to differentiate themselves from other employers in order to attract the best canddiates. 

Recruitment videos are also majorly implemented to help improve the quality of candidate applications as recruitment videos can help filter out candidates who may not be a good fit for the company culture or work environment. By having your candidates watch your recruitment video, candidates that tend to relate most to your company dynamic will apply. Therefore, recruitment videos can save time and resources in the recruiting process and ensure that the company is only considering candidates who are a good match for the job and the company. 

Recruitment videos can also be used to promote the company's employer brand and improve its reputation as an employer of choice. By highlighting the company's commitment to employee development, work-life balance, and other key values, recruitment videos can help to build a positive image of the company in the minds of potential candidates, as well as in the broader community. 

What is the value of recruitment videos? 

One of the key values of recruitment videos is that they provide a more authentic and personal view of the company than a written job description or a website. 

Recruitment videos can also be a powerful tool for reaching passive candidates who may not be actively job searching. By sharing videos on social media or other online platforms, recruiters can reach a wider audience and generate interest from potential candidates who may not have considered the company otherwise. 

Therefore, by showcasing the company's employer brand and culture through their recruitment video, recruiters can generate interest from a wider audience and build a stronger talent pipeline for their organization. What more - recruitment videos can help recruiters stand out from their competitors vying for the same talent pool. 

Additionally, recruitment videos can help recruiters reach a broader audience by leveraging social media and other online platforms to share the video with potential candidates. This can increase the organization's visibility and help attract talent from diverse backgrounds and locations.

Some interesting recruitment video statistics: 

  • Job postings with video icons receive 12% more views than those without. 
  • Videos featured in job ads increases engagement by 800%.
  • The number of applications for job postings with videos is 34% higher than those without.
  • A whopping 82% of job seekers use mobile devices, while 87% of mobile traffic consists of video content. 


What makes a good recruitment video? 

A good recruitment video can be the key to your company's growing success. Therefore, it is vital to remember the key elements of a successful recruitment video. 

Storytelling  Like any captivating video we watch, we are always drawn to the story the video tells us. Therefore, a good recruitment video should tell your audience a story that captures the essence of the company's culture and mission. It should convey a sense of purpose and inspire potential candidates to learn more about the company and want ot be part of the team. 
Authenticity The recruitment video should be authentic and honest, showcasing the company as it really is. It should provide an accurate representation of the work environment your company is inhabiting, the people, and the dynamic that flows through the workspace every day so your candidates can get a somewhat accurate feel of what day-to-day looks like there. 
Visual appeal This one is clear. A good recruitment video should be shot with high-quality visuals, good lighting, and clear sound. It should be well edited, with smooth transitions, and have a professional look and feel. A touch of playfulness, however, never hurt! Show your candidates that you can have fun at the workplace too. 
Highlight employee experiences One of the most effective ways to showcase company culture through your recruitment video is by including employee testimonials from current employees. Interview current employees and let them share their personal experiences working at the company Highlight their career growth, work-life balance, and what they love about working for the company. Hearing from employees about their personal experiences working at the company can help potential candidates visualize themselves in the role and feel more connected to the company. 
Call-to-action A good recruitment video should always end with a clear call-to-action, inviting potential candidates to apply for the job or learn more about the company. This can help convert your viewers into applicants. 


How long should a recruiting video be? 

The ideal length of a recruiting video depends on several factors, such as the company's culture, the job role being advertised, the platform the video is published on, and the target audience. However, in general, a good recruitment video should be short and to the point, ideally no longer than two to three minutes. 

You want to be as concise as possible. 

Research has shown that the attention span of most viewers starts to drop after two minutes, so its important to keep the video concise and engaging. The video should highlight the most important aspects of the company, while avoiding unnecessary information that could make the video drag on, thus causing the viewer to lose interest. 

It is also important to consider the platform on which the video will be shared. For example, a video posted on social media platforms like Instagram or TikTok may need to be even shorter, as viewers on these platforms are more likely to have shorter attention spans. 


If you want to are ready to start implementing AI and into your hiring process and get the best candidates within minutes? Click on the button below to try it out! 

Try it today



1. Why should recruiters use a video interview platform?

Using a video interview platform simply makes your job as a recruiter so much easier and enjoyable. A video interview platform allows for recruiters to quickly and effectively score potentially top-performing candidates in a short amount of time and ggetmore useful insights into the canidate's personality, behavior and workplace habits that will ensure success and motivation in the long-run. It saves the recruiter time, energy, and effort that can be saved and placed into getting the know their candidates on a deeper level. 


2. How does Retorio's video interview work?

Retorio's video interview provides candidates with questions that they should answer for recruiters to receive an analysis.

Retorio employs a system of artificial intelligence (AI) that supports human intuition through the form of a video. The technology used is based on popular and well-researched personality scales also known as the Big5 Personality model which has proven to be a solid and reliable predictor of personality and job performance. 

In order to calculate a predicted perceived personality, Retorio's AI platform quantifies the behavior of the participants in the assessment that include their facial expressions, gesture, language, and voice to derive a perceived personality prediction. This means that Retorio's AI forecast how candidates and their behavior will be perceived by a representative group of people and whether they fit your selected target profile. 

Click on the video below to hear a little bit more about Retorio's behavioral intelligence platform.


3. Recruitment video script example

[Opening shot of the company's office building with the company's name prominently displayed]

Narrator: "Welcome to [company name]. We're a dynamic and growing company that's changing the game in [industry]."

[Cut to shots of employees working in different departments, with upbeat music playing in the background]

Narrator: "Our team is made up of passionate and talented individuals who are committed to driving innovation and excellence in everything we do."

[Cut to a shot of the company's CEO or a senior executive]

CEO: "At [company name], we believe that our people are our greatest asset. That's why we invest in our employees' professional development and provide opportunities for growth and advancement."

[Cut to shots of employees participating in team-building activities, attending training sessions, or collaborating on projects]

Narrator: "We foster a supportive and inclusive work environment that encourages creativity, collaboration, and teamwork. Our employees come from diverse backgrounds and bring a range of skills and experiences to the table."

[Cut to shots of the company's office amenities, such as a game room, gym, or cafeteria]

Narrator: "Our state-of-the-art facilities and amenities create a comfortable and enjoyable work environment. We believe that a healthy work-life balance is essential to our employees' well-being and productivity."

[Cut to a shot of the company's logo]

Narrator: "If you're looking for a challenging and rewarding career in [industry], we invite you to join our team at [company name]. Visit our website to learn more about our job opportunities and apply today."

[Closing shot of the company's office building]

Narrator: "We look forward to hearing from you and helping you take your career to the next level."


Anna Schosser

I create engaging and informative content about the importance of artificial intelligence and video-based AI technology for recruitment. I discuss cutting-edge AI developments and new technology with storytelling skills.