There are crucial times and opportunities where you should communicate with your candidates. Most importantly in order to:
- Acknowledge their application
- Schedule an interview or tell them they were not selected for an interview
- Thank for the interview and make job offer (or schedule a second one) or reject for the job
Along all these steps, you manage the candidates' image of and overall experience with your company, thus affecting whether they apply for future positions or how they talk about your company to friends and family (or on platforms like kununu.com or glassdoor).