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2025

Tech 'n' Talks Wiesn

  25th September, 2025      München     
   10:30 CEST

01
Days
23
Hours
45
Minutes
67
Seconds

 

Tech ‘n’ Talks Wiesn


  25th September, 2025      München         10:30 CEST

With innovation drivers from enterprises such as:   

logos

 

An exclusive community event for leaders in AI-driven sales enablement and commercial excellence

While AI dominates conversations around sales enablement and commercial excellence, its practical application and measurable business value often fall short, as numerous AI initiatives stall before reaching full-scale deployment. 

The current landscape is saturated with broad discussions about AI's potential, necessitating a shift towards concrete, achievable use cases that demonstrably address business needs.

The objective of Tech ’n’ Talks is to create an open and honest environment where partners, clients, and pioneering thinkers can delve into the genuine advancements and practical challenges encountered in the real-world implementation of AI technologies in sales enablement and commercial excellence. 

 

AI best practice exchange meets Bavarian tradition

Tech’n’Talks returns with its annual meetup, this year once again set against the lively backdrop of Munich’s Oktoberfest. Beyond the festive setting, the event brings together industry leaders for focused, results-driven conversations on how AI is transforming sales enablement and driving commercial excellence. Expect sharp insights, strategic networking, and a unique blend of innovation and Bavarian tradition.

Retorio Tech and Talks Wiesn 20247

 

Moving beyond the "AI hype"

By focusing on tangible results and lessons learned, we aim to move beyond the prevailing "AI hype" and foster a more informed understanding of its current capabilities and limitations in sales enablement and commercial excellence. 

This collaborative exchange will provide valuable insights into successful AI deployments, helping organizations navigate the complexities and realize the true potential of AI in their respective domains.

Join us at Retorio’s exclusive community event: Tech ‘n’ Talks Wiesn – Shaping the future of AI-driven sales enablement and commercial excellence

Learn what 7+ years of AI coaching in sales and service have taught us. See how large enterprises use AI to empower both trainers and learners, and how it can work for you.

Especially from the pharma, insurance, and other high-impact, global industries

What to expect

  • AI coaching use cases and best practices: Learn from early adopters how AI coaching supports their teams across the sales and service lifecycle. 

  • Product update: Learn about current and future AI capabilities and prepare yourself for the future of sales enablement/training/commercial excellence. Take a look beyond the "AI hype".

  • Networking at the Oktoberfest: Meet peers from leading global companies and exchange experiences.

 

Preliminary Agenda

More speakers will be added over the next few weeks
10:30
Check-in
11:00
Keynote - From chaos to capability: How AI is reshaping the workforce in an uncertain world*
This keynote sets the stage by highlighting how AI is no longer a futuristic concept but a necessary capability to build a resilient, high-performing workforce. Get ready to rethink how you enable people to adapt, grow, and lead in turbulent times.
 

Mask Group 62594 Mask Group 62592  
Dr. Patrick Oehler
Co-CEO Co-founder Retorio
Dr. Christooh
Hohenberger
Co-CEO Co-founder Retorio
Keynote
Speaker
TBD

 

 
11:30

Expert-led discussions 

Select one of the following topics: 


 
Stream 1: Insurance - Best practices & business cases
Between regulations, legacy systems, and sales pressure, we’ll explore how insurance enterprises can really use AI coaching to onboard faster, upskill with precision, and empower their sales teams sustainably in the field.
 

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Robert Jung 
Head of HR Qualification, Nürnberger Versicherung
   

 

 
Stream 2: Pharma - Hit or miss: How AI coaching enables the field force to win critical HCP conversations*
Learn how pharma companies are using AI coaching to turn field force challenges into commercial wins: maximizing HCP interactions and sales outcomes.
 

Mask Group 62584    
Rolf Fricker 
fmr. Senior Partner Health& Life Sciences Global Oliver Wyman, fmr. RVP Merck Healthcare
   

 

 
Stream 3: Cross-industry - It worked in the pilot… but will it scale? How to effectively scale sales skills with AI
You ran a great pilot. The feedback was positive. But now comes the real test: turning isolated success into scalable transformation. This session explores how global companies are moving beyond experimentation: using AI coaching to embed new skills, behaviors, and performance gains across entire sales organizations.
 
 

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Jan Beuth 
Head of Customer Success Retorio
   

 

12:30
Lunch o’clock

 
brotzeit

 

13:15
User voice - Been there, done that: What we learned from using AI to train at scale*
Hear from a senior leader who has been walking the AI coaching path: from initial rollout to cultural shift and business impact. Honest reflections, key takeaways, and practical advice for anyone looking to deploy AI for L&D and enablement in the real world.
13:45
Debrief
Walk away with a clear sense of how to apply AI coaching to boost performance and learning outcomes
14:30 (Open-end)
Networking at the Oktoberfest
14:30 - 17:00: Münchner Stubn Festzelt
17:00 - 22:00: Löwenbräu Festzelt
 
 Octobergest

*Speakers will be confirmed soon.

Meet the pioneers in AI coaching

(more to be confirmed)
Rolf Fricker
Rolf Fricker Partner Health & Life Sciences Europe
Oliver Wyman, prev. Merck Healthcare
Hannah Glöckler
Hannah Glöckler Organizational Developer
Die Bayerische
Robert Jung
Robert Jung Head of HR Qualification Sales
NÜRNBERGER Versicherung
Jessica Clark
Jessica Clark HR Business Partner Talent & Leadership
Deutsche Telekom
Dr. Marc Städing
Dr. Marc Städing Managing Partner
Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance
Sebastian Hahn
Sebastian Hahn Head of Organizational Development Sales
Die Bayerische
Mask Group 62594
Connect on
LinkedIn
Dr. Patrick Oehler Co-CEO
Retorio
Connect on
LinkedIn
Mask Group 62592
Connect on
LinkedIn
Dr. Christoph Hohenberger Co-CEO
Retorio
Connect on
LinkedIn
Charlotte Baumhauer
Charlotte Baumhauer Investment Manager
SquareOne Venture Capital
 

Book your seat now!

If you're responsible for leading and implementing sales/service enablement or commercial excellence in times of AI, this is your call-to-action!

• Sales enablement leaders and specialists • Leaders of commercial academies • Product marketers in pharma, insurance and beyond • Commercial executives •Leadership enablers • All of Retorio’s clients and business partners •