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2025

Tech 'n' Talks Wiesn

  25th September, 2025      München     
   10:30 CEST

01
Days
23
Hours
45
Minutes
67
Seconds

 

Tech ‘n’ Talks Wiesn


  25th September, 2025      München         10:00 CEST

With innovation drivers from enterprises such as:   

logos

 

An exclusive community event for leaders in AI-driven sales enablement and commercial excellence

While AI dominates conversations around sales enablement and commercial excellence, its practical application and measurable business value often fall short, as numerous AI initiatives stall before reaching full-scale deployment. 

The current landscape is saturated with broad discussions about AI's potential, necessitating a shift towards concrete, achievable use cases that demonstrably address business needs. This year, Tech 'n' Talks will delve into the critical questions of:

  • How AI will reshape the workforce: What tasks will it replace, which tasks will it enhance.
  • What are the essential skills humans need to cultivate to stay competitive: How to handle the current shift from transactional to deeply relational work in sales and service.
  • How can AI coaching empower human teams: How to equip them with the insights and development necessary to thrive in this new, collaborative future.

The objective of Tech ’n’ Talks is to create an open and honest environment where partners, clients, and pioneering thinkers can delve into the genuine advancements and practical challenges encountered in the real-world implementation of AI technologies in sales enablement and commercial excellence. 

Wiesn Retorio

 

AI best practice exchange meets Bavarian tradition

Tech ’n’ Talks returns with its annual meetup, this year once again set against the lively backdrop of Munich’s Oktoberfest. Beyond the festive setting, the event brings together industry leaders for focused, results-driven conversations on how AI is transforming sales enablement and driving commercial excellence. Expect sharp insights, strategic networking, and a unique blend of innovation and Bavarian tradition.

This conference aims to cut through the AI hype by focusing on tangible results and lessons learned in sales enablement and commercial excellence. We'll foster cross-industry exchange among leaders from healthcare/pharma, insurance, telco, and retail, revealing common challenges and opportunities for mutual learning.

What to expect

  • AI coaching use cases and best practices: Learn from early adopters in different industries (Healthcare, Insurance, Telco, Retail, etc...)  how AI coaching supports their teams across the sales and service lifecycle. 

  • Product updates: Learn about current and future AI capabilities and prepare yourself for the future of sales enablement/training/commercial excellence. Take a look beyond the "AI hype".

  • Networking at the Oktoberfest: Meet peers from leading global companies in your industry and exchange experiences.

Join us at Retorio’s exclusive community event: Tech ‘n’ Talks Wiesn – Shaping the future of AI-driven sales enablement and commercial excellence

Preliminary Agenda

More speakers will be added over the next few weeks
10:00
Check-in & Welcome coffee
10:30
Location
Opening remarks - The human edge in a world of AI
What truly sets us apart, and how to enable it.
 
Mask Group 62594

Dr. Patrick Oehler
Co-CEO & Co-Founder, Retorio

10:40
Keynote - From hype to value creation: How AI impacts work and the workforce
This keynote sets the stage by highlighting how AI is no longer a futuristic concept but a necessary capability to build a resilient, high-performing workforce. Get ready to rethink how you enable people to adapt, grow, and lead in turbulent times.
 

Mask Group 62601-1

 

Prof. Dr. Christian Gärtner
Professor for Human Resource Management and Digitalization of the Workplace at Hochschule München (Munich University of Applied Sciences)

11:10

Expert-led discussions 

Select one of the following tracks: 


 
Track 1: KI in der Vertriebsqualifizierung (DE)
Generation KI - Wie KI-Vertriebscoaching die Zusammenarbeit über Altersgrenzen hinweg stärktWie KI-basiertes
Wie KI-Vertriebscoaching Future Skills vermittelt, den Wertewandel aufgreift und eine generationsübergreifende Zusammenarbeit im Vertrieb stärkt.
 
 

Mask Group 62601

Armin Lutz

Mask Group 62586

 Mask Group 62588

Dr. Marc Städing
Managing Partner, Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance
Armin Lutz
CEO, BWV Nordbayern-Thüringen
Robert Jung 
Head of Learning & Development, NÜRNBERGER
Versicherung

Sebastian Hahn 
Head of Organizational Development Sales, die Bayerische 

 

 
Track 2: AI for Pharma & Life Sciences Commercial Excellence
Challenges, Best Practices & The Path forward*
Explore how leading Pharma and Life Sciences companies are tackling commercial challenges by enabling their field force with AI-driven coaching: Turning strategy into daily performance.
 
Mask Group 62876 Mask Group 62584 RR1 Mask Group 62879 123333-1
Marco Rauland
Global Head of GVAP Strategy, Pricing & Analytics
Global Value Demonstration, Market Access & Pricing (GVAP)
Biopharma | Global Operations, Merck
Rolf Fricker 
fmr. Senior Partner Health& Life Sciences Global Oliver Wyman, fmr. RVP Merck
Sebastian Cudny
Marketing & Medical Director Fresenius Kabi 
Alessandra Tieghi-Krakowiak
Associate Director of Marketing, Baxter
Evren Karayel
Business Unit Director Oncology/  Hematology, Amgen
 
Track 3: Cross-industry - It worked in the pilot… but will it scale? How to effectively scale sales skills with AI
You ran a great pilot. The feedback was positive. But now comes the real test: turning isolated success into scalable transformation. This session explores how global companies are moving beyond experimentation: using AI coaching to embed new skills, behaviors, and performance gains across entire sales organizations.
 
 

Jan beuth Blue Mask Group 62878  
Jan Beuth 
Head of Customer Success Retorio
Mark Gray 
Head of Hiring, Invisible Technologies
 
12:10
Lunch o’clock

 
brotzeit

 

13:00
Top take from my track - Yours to steal
3 selected attendees from each track to share their key take-aways.
13:15
Insider's lens – What we learned from using AI to train at scale
A leader's perspective on leveraging AI to scale training, empower teams, and sharpen the human edge that drives commercial success in today’s competitive landscape.
 
RR2
Chetak Buaria
Vi
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President, Global Commercial Operations Healthcare Business | Global Business Franchise Oncology, Merck

13:35
Closing remarks - From AI coaching's insight to impact
Wrap up off the day with a look under the hood: a behind-the-scenes product insight and the evolving journey psychology and AI as secret enabler for commercial success
 
Mask Group 62592
Dr. Christoph Hohenberger
Co-CEO & Co-Founder, Retorio
14:00 (Open-end)
Networking at the Oktoberfest
14:30 - 17:30: Münchner Stubn Festzelt
 
 Octobergest

*Speakers will be confirmed soon.

Meet the pioneers in AI coaching

(more to be confirmed)
Rolf Fricker
Rolf Fricker Partner Health & Life Sciences Europe
Oliver Wyman, prev. Merck Healthcare
RR2
Chetak Buaria Vice President, Global Commercial Operations Healthcare Business | Global Business Franchise Oncology, Merck
RR1
Sebastian Cudny Marketing and Medical Director, Fresenius Kabi
Robert Jung
Robert Jung Head of HR Qualification Sales
NÜRNBERGER Versicherung
Jessica Clark
Jessica Clark HR Business Partner Talent & Leadership
Deutsche Telekom
Dr. Marc Städing
Dr. Marc Städing Managing Partner
Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance
Hannah Glöckler
Hannah Glöckler Organizational Developer
Die Bayerische
Sebastian Hahn
Sebastian Hahn Head of Organizational Development Sales
Die Bayerische
Christoph kunz-1
Connect on
LinkedIn
Christoph Kunz Founding Partner & President
The Luxury Alliance - rpc
Connect on
LinkedIn
Marco Rauland
Marco Rauland VP Global Market Access & Pricing Strategic Planning, Merck
Melina Heller False Speiser
Melina Heller False Speiser Global Associate Director, Commercial Operations Oncology,
Merck
Alessandra Tieghi-Krakowiak
Alessandra Tieghi-Krakowiak Associate Director of Marketing, Baxter
Charlotte Baumhauer
Charlotte Baumhauer Investment Manager
SquareOne Venture Capital
Evren Karayel
Evren Karayel Business Unit Director Oncology/Hematology, Amgen
Katharina Kramberger
Katharina Kramberger Co-Founder & Co-CEO, SalesGate Group
Vuk Bulatovik
Vuk Bulatovik Co-Founder & Co-CEO, SalesGate Group
Armin Lutz
Armin Lutz CEO, BWV Nordbayern-Thüringen
Mask Group 62594
Connect on
LinkedIn
Dr. Patrick Oehler Co-CEO
Retorio
Connect on
LinkedIn
Mask Group 62592
Connect on
LinkedIn
Dr. Christoph Hohenberger Co-CEO
Retorio
Connect on
LinkedIn
 

Book your seat now!

If you're responsible for leading and implementing sales/service enablement or commercial excellence in times of AI, this is your call-to-action!

• Sales enablement leaders and specialists • Leaders of commercial academies • Product marketers in pharma, insurance and beyond • Commercial executives •Leadership enablers • All of Retorio’s clients and business partners •