2025
Tech 'n' Talks Wiesn
25th September, 2025 München
10:30 CEST
Tech ‘n’ Talks Wiesn
25th September, 2025 München 10:00 CEST
With innovation drivers from enterprises such as:
An exclusive community event for leaders in AI-driven sales enablement and commercial excellence
While AI dominates conversations around sales enablement and commercial excellence, its practical application and measurable business value often fall short, as numerous AI initiatives stall before reaching full-scale deployment.
The current landscape is saturated with broad discussions about AI's potential, necessitating a shift towards concrete, achievable use cases that demonstrably address business needs. This year, Tech 'n' Talks will delve into the critical questions of:
- How AI will reshape the workforce: What tasks will it replace, which tasks will it enhance.
- What are the essential skills humans need to cultivate to stay competitive: How to handle the current shift from transactional to deeply relational work in sales and service.
- How can AI coaching empower human teams: How to equip them with the insights and development necessary to thrive in this new, collaborative future.
The objective of Tech ’n’ Talks is to create an open and honest environment where partners, clients, and pioneering thinkers can delve into the genuine advancements and practical challenges encountered in the real-world implementation of AI technologies in sales enablement and commercial excellence.
AI best practice exchange meets Bavarian tradition
Tech ’n’ Talks returns with its annual meetup, this year once again set against the lively backdrop of Munich’s Oktoberfest. Beyond the festive setting, the event brings together industry leaders for focused, results-driven conversations on how AI is transforming sales enablement and driving commercial excellence. Expect sharp insights, strategic networking, and a unique blend of innovation and Bavarian tradition.
This conference aims to cut through the AI hype by focusing on tangible results and lessons learned in sales enablement and commercial excellence. We'll foster cross-industry exchange among leaders from healthcare/pharma, insurance, telco, and retail, revealing common challenges and opportunities for mutual learning.
What to expect
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AI coaching use cases and best practices: Learn from early adopters in different industries (Healthcare, Insurance, Telco, Retail, etc...) how AI coaching supports their teams across the sales and service lifecycle.
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Product updates: Learn about current and future AI capabilities and prepare yourself for the future of sales enablement/training/commercial excellence. Take a look beyond the "AI hype".
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Networking at the Oktoberfest: Meet peers from leading global companies in your industry and exchange experiences.
Join us at Retorio’s exclusive community event: Tech ‘n’ Talks Wiesn – Shaping the future of AI-driven sales enablement and commercial excellence
Preliminary Agenda
More speakers will be added over the next few weeks![]() |
Dr. Patrick Oehler |
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Prof. Dr. Christian Gärtner |
Expert-led discussions
Select one of the following tracks:
Wie KI-Vertriebscoaching Future Skills vermittelt, den Wertewandel aufgreift und eine generationsübergreifende Zusammenarbeit im Vertrieb stärkt.
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Dr. Marc Städing Managing Partner, Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance |
Armin Lutz CEO, BWV Nordbayern-Thüringen |
Robert Jung Head of Learning & Development, NÜRNBERGER Versicherung |
Sebastian Hahn Head of Organizational Development Sales, die Bayerische |
Challenges, Best Practices & The Path forward*
Explore how leading Pharma and Life Sciences companies are tackling commercial challenges by enabling their field force with AI-driven coaching: Turning strategy into daily performance.
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Marco Rauland Global Head of GVAP Strategy, Pricing & Analytics
Global Value Demonstration, Market Access & Pricing (GVAP)
Biopharma | Global Operations, Merck
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Rolf Fricker fmr. Senior Partner Health& Life Sciences Global Oliver Wyman, fmr. RVP Merck |
Sebastian Cudny Marketing & Medical Director Fresenius Kabi |
Alessandra Tieghi-Krakowiak Associate Director of Marketing, Baxter |
Evren Karayel Business Unit Director Oncology/ Hematology, Amgen |
You ran a great pilot. The feedback was positive. But now comes the real test: turning isolated success into scalable transformation. This session explores how global companies are moving beyond experimentation: using AI coaching to embed new skills, behaviors, and performance gains across entire sales organizations.
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Jan Beuth Head of Customer Success Retorio |
Mark Gray Head of Hiring, Invisible Technologies |
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Chetak Buaria Vice President, Global Commercial Operations Healthcare Business | Global Business Franchise Oncology, Merck |
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Dr. Christoph Hohenberger Co-CEO & Co-Founder, Retorio |

*Speakers will be confirmed soon.
Meet the pioneers in AI coaching
(more to be confirmed)
Oliver Wyman, prev. Merck Healthcare



NÜRNBERGER Versicherung

Deutsche Telekom

Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance

Die Bayerische

Die Bayerische

The Luxury Alliance - rpcConnect on


Merck


SquareOne Venture Capital





RetorioConnect on

RetorioConnect on






Book your seat now!
If you're responsible for leading and implementing sales/service enablement or commercial excellence in times of AI, this is your call-to-action!
• Sales enablement leaders and specialists • Leaders of commercial academies • Product marketers in pharma, insurance and beyond • Commercial executives •Leadership enablers • All of Retorio’s clients and business partners •