2025
Tech 'n' Talks Wiesn
25th September, 2025 München
10:30 CEST
Tech ‘n’ Talks Wiesn
25th September, 2025 München 10:30 CEST
With innovation drivers from enterprises such as:
An exclusive community event for leaders in AI-driven sales enablement and commercial excellence
While AI dominates conversations around sales enablement and commercial excellence, its practical application and measurable business value often fall short, as numerous AI initiatives stall before reaching full-scale deployment.
The current landscape is saturated with broad discussions about AI's potential, necessitating a shift towards concrete, achievable use cases that demonstrably address business needs.
The objective of Tech ’n’ Talks is to create an open and honest environment where partners, clients, and pioneering thinkers can delve into the genuine advancements and practical challenges encountered in the real-world implementation of AI technologies in sales enablement and commercial excellence.
AI best practice exchange meets Bavarian tradition
Tech’n’Talks returns with its annual meetup, this year once again set against the lively backdrop of Munich’s Oktoberfest. Beyond the festive setting, the event brings together industry leaders for focused, results-driven conversations on how AI is transforming sales enablement and driving commercial excellence. Expect sharp insights, strategic networking, and a unique blend of innovation and Bavarian tradition.
Moving beyond the "AI hype"
By focusing on tangible results and lessons learned, we aim to move beyond the prevailing "AI hype" and foster a more informed understanding of its current capabilities and limitations in sales enablement and commercial excellence.
This collaborative exchange will provide valuable insights into successful AI deployments, helping organizations navigate the complexities and realize the true potential of AI in their respective domains.
Join us at Retorio’s exclusive community event: Tech ‘n’ Talks Wiesn – Shaping the future of AI-driven sales enablement and commercial excellence
Learn what 7+ years of AI coaching in sales and service have taught us. See how large enterprises use AI to empower both trainers and learners, and how it can work for you.
Especially from the pharma, insurance, and other high-impact, global industries.
What to expect
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AI coaching use cases and best practices: Learn from early adopters how AI coaching supports their teams across the sales and service lifecycle.
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Product update: Learn about current and future AI capabilities and prepare yourself for the future of sales enablement/training/commercial excellence. Take a look beyond the "AI hype".
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Networking at the Oktoberfest: Meet peers from leading global companies and exchange experiences.
Preliminary Agenda
More speakers will be added over the next few weeks![]() |
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Dr. Patrick Oehler Co-CEO Co-founder Retorio |
Dr. Christooh Hohenberger Co-CEO Co-founder Retorio |
Keynote Speaker TBD |
Expert-led discussions
Select one of the following topics:
Between regulations, legacy systems, and sales pressure, we’ll explore how insurance enterprises can really use AI coaching to onboard faster, upskill with precision, and empower their sales teams sustainably in the field.
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Robert Jung Head of HR Qualification, Nürnberger Versicherung |
Learn how pharma companies are using AI coaching to turn field force challenges into commercial wins: maximizing HCP interactions and sales outcomes.
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Rolf Fricker fmr. Senior Partner Health& Life Sciences Global Oliver Wyman, fmr. RVP Merck Healthcare |
You ran a great pilot. The feedback was positive. But now comes the real test: turning isolated success into scalable transformation. This session explores how global companies are moving beyond experimentation: using AI coaching to embed new skills, behaviors, and performance gains across entire sales organizations.
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Jan Beuth Head of Customer Success Retorio |
17:00 - 22:00: Löwenbräu Festzelt

*Speakers will be confirmed soon.
Meet the pioneers in AI coaching
(more to be confirmed)
Oliver Wyman, prev. Merck Healthcare

Die Bayerische

NÜRNBERGER Versicherung

Deutsche Telekom

Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance

Die Bayerische

RetorioConnect on

RetorioConnect on

SquareOne Venture Capital






Book your seat now!
If you're responsible for leading and implementing sales/service enablement or commercial excellence in times of AI, this is your call-to-action!
• Sales enablement leaders and specialists • Leaders of commercial academies • Product marketers in pharma, insurance and beyond • Commercial executives •Leadership enablers • All of Retorio’s clients and business partners •