The rules of sales have changed again. AI agents now outperform humans in processing information and making recommendations, creating a paradox: The more powerful AI becomes, the more buyers seek genuine human connection.
In the AI age, there is no middle ground. Customers have stopped accepting mediocre human interaction.
"The top 10-25% of sales reps who excel at Warmth + Competence generate up to 50% of revenue, while the remaining 75% lose deals to AI-driven digital channels."
This whitepaper reveals the behavioral science behind selling in the AI age and outlines the proven formula top-performing sales teams use to stay competitive.
What you’ll learn:
The new buyer reality: Why digitally overloaded customers reject "Transactionists" and only buy from reps they like and trust.
The Science of Selling: The "Warmth + Competence" formula that allows top performers to outperform their peers by 10% to 25%.
Predicting success: How to identify which of your sales reps will evolve into "Trusted Advisors"—and which are at risk of being replaced by AI agents.
From insight to impact: How AI coaching creates a "competitive human advantage," boosting Competence by 15% and Warmth by 14% in just ten sessions.
