Tech & Talk Wiesn 2026

The best enablement conversations don't end in a meeting room. They end at the Wiesn.

Tech 'n' Talks Wiesn 2026: a full day on commercial AI and measurable performance in Munich, three parallel tracks, real client stories, and science-backed keynotes. Then we take the conversation to the Oktoberfest, the most iconic setting for an evening of real connection.

DateThursday, 24 September 2026

DoorsFrom 10:30 CET

EveningOktoberfest from 15:30

Join the list → Free to attend · Evening at the Oktoberfest included

Tech 'n' Talks Wiesn 2026

AI × Accountability

In the blink of an eye, AI has moved from promise to practice. But one question remains: what is actually delivering measurable performance?

For enablement leaders, activity is not the goal. Commercial impact is.

Yet too many initiatives focus on completing coaching sessions without connecting them to business results.

At Tech 'n' Talks Wiesn 2026, the conversation shifts from activity to outcomes. We translate enablement into measurable performance and tangible commercial impact.

What actually improves performance

Identify the interventions that measurably increase conversion, revenue, and customer outcomes.

From enablement to business impact

How leading organisations connect AI and coaching directly to business KPIs.

Rethinking human contribution

Where human skills create the greatest measurable lift, and how to double down on them.

AI as a performance engine

How data, insights, and feedback loops translate into sustained commercial success.

Agenda · Thursday, 24 September 2026

A day built around outcomes

From a shared pulse on AI to immersive morning tracks, an afternoon of product and client stories, then the Wiesn. One day, end to end.

10:30–11:00

Check-in & Welcome

Arrive, grab a coffee, and settle in.

11:00–11:10

Welcome & Introduction

HNHanh NguyenCommunity Manager · Retorio

11:10–11:30

Opening Remarks

AI today & tomorrow

PODr. Patrick OehlerCo-CEO & Co-Founder · Retorio

Market shifts, emerging opportunities, and what to expect from the day ahead.

11:30–12:45

Parallel Tracks

Choose your track

Three sessions run in parallel. Pick the one that fits where your organisation is today.

Track 1Getting StartedFor prospects & AI-curious leaders

See it, try it, get it. AI coaching up close: a live demo, an independent expert view, and a hands-on test you can take to your own stations.

JBJan BeuthHead of Customer Success · Retorio

JWJens WünderlichManaging Partner · IWP-Factory

Track 2Deep DiveFor experienced users

Measurable impact at scale: performance, product direction, and peer exchange.

JSJan-Henrik SchwarzSr. Key Account Enterprise · Retorio

FADr. Florian AbichtChief AI Officer · Retorio

JHJulia HuseDirector Global Training · TeamViewer

MHDr. Matthias HuckemannManaging Director · Mercuri International

ASAlexander SchneckHead of Sales Academy · Versicherungskammer Bayern (VKB)

Track 3Pharma & Life SciencesPanel talk

Launch uptake excellence: field realities, AI adoption, and the human factor. Senior practitioners dissect what separates successful launches from those that fail.

RFRolf Fricker · ModeratorGlobal Advisor Pharma & Life Sciences · Oliver Wyman

TRDr. Tim RübesamVP, Head of Global Marketing · Biotest

AKDr. Anja KonhäuserFounder & Partner · OMMAX

NVNikola VesicDirector of Global Value Access & Pricing (GVAP) Operations Europe · Merck

KJDr. med. Kai JoachimsenCEO · German Pharmaceutical Industry Association (BPI)

12:45–13:30

Lunch Break

Grab a bite and exchange insights across sessions and industries.

13:30–13:45

Welcome Back

Reconnect & reflect

Reflect and discuss your biggest learnings so far, and set the tone for the afternoon.

13:45–14:05

Product

The state of AI coaching

EBErnesto BalestriniHead of Product · Retorio

DSDiandra ScheybaniSr. Product Manager · Retorio

Product evolution and what is next for high-performing teams.

14:05–14:30

Guest Talk

The future of luxury selling: From transactional seller to trusted advisor

FSFrancis SrunLuxury Leadership Excellence Expert · The Luxury Alliance

Author of Luxury Selling. Together with The Luxury Alliance, we explore how luxury brands are redefining client advisory by combining AI with the human touch.

14:30–15:00

Closing Keynote

Competitive Advantage in the Age of AI: Six Strategic Questions Every Organization Needs to Answer

HGProf. Dr. Herbert Gölzner Head of Human Resource Management, Organizational Development and Leadership · Salzburg University of Applied Sciences

Rigorous academic research meets sharp industry insight on what it takes to build teams that outperform in an AI-driven world.

From 15:30

Evening

Networking at the Oktoberfest

After the closing keynote we head to the Wiesn together.

16:00 – 19:00

Heimer Entenbraterei

Our official networking takes place in this tent (from 16:00). No loud music, ideal for real conversations.

Wind down the day with great food, cold beer, and good company in a relaxed Wiesn setting.

17:00 – 22:30

Löwenbräu-Festzelt

Prefer the big tent with honestly, loud music? You're welcome to join this one (from 17:00).

Since it starts a little later, we'll host a drink reception at the Hotel Excelsior beforehand, so this group stays together and heads over as one.

At check-in, we'll ask which tent you're leaning towards, so we can size the groups and the reception.

Meet the pioneers in AI coaching

(more to be confirmed)

Alessandra Tieghi-Krakowiak Associate Director of Marketing
Baxter

Alexander Schneck Head of Sales Academy
Versicherungskammer Bayern (VKB)

Dr. Anja Konhäuser Founder & Partner
OMMAX

Armin Lutz CEO
BWV Nordbayern-Thüringen

Charlotte Baumhauer Investment Manager
SquareOne Venture Capital

Chetak Buaria VP, Global Commercial Operations
Merck

Christoph Kunz Founding Partner & President
The Luxury Alliance - rpc

Evren Karayel Business Unit Director Oncology
Amgen

Francis Srun Luxury Leadership Excellence Expert
The Luxury Alliance

Hannah Glöckler Organizational Developer
Die Bayerische

Prof. Dr. Herbert Gölzner Head of HR Management & Leadership
Salzburg University of Applied Sciences

Jens Wünderlich Managing Partner
IWP-Factory

Jessica Clark HR Business Partner Talent & Leadership
Deutsche Telekom

Julia Huse Director Global Training
TeamViewer

Dr. med. Kai Joachimsen CEO
German Pharma Industry Assoc. (BPI)

Katharina Kramberger Co-Founder & Co-CEO
SalesGate Group

Dr. Marc Städing Managing Partner
Catatumbo Capital, prev. Allianz

Marco Rauland VP Global Market Access & Pricing
Merck

Dr. Matthias Huckemann Managing Director
Mercuri International

Melina Heller False Speiser Global Associate Director, Oncology
Merck

Nikola Vesic Director Global Value Access & Pricing
Merck

Dr. Patrick Oehler Co-CEO & Co-Founder
Retorio

Robert Jung Head of HR Qualification Sales
NÜRNBERGER Versicherung

Rolf Fricker Global Advisor Pharma & Life Sciences
Oliver Wyman

Sebastian Cudny Marketing and Medical Director
Fresenius Kabi

Sebastian Hahn Head of Organizational Development Sales
Die Bayerische

Dr. Tim Rübesam VP, Head of Global Marketing
Biotest

Vuk Bulatovik Co-Founder & Co-CEO
SalesGate Group

For whom

Who should attend?

Designed for senior leaders responsible for commercial performance, enablement, and capability building.

Sales Enablement & Commercial Excellence

Leaders driving measurable performance uplift across sales and service teams.

Academy & Training Leaders

Responsible for structured training programmes and skills development at corporate level.

C-Level & Senior Management

Executives seeking evidence-based approaches to commercial growth.