Tech & Talk Wiesn 2026

The best enablement conversations don't end in a meeting room. They end at the Wiesn.

Tech 'n' Talks Wiesn 2026: a full day on commercial AI and measurable performance in Munich, three parallel tracks, real client stories, and science-backed keynotes. Then we take the conversation to the Oktoberfest, the most iconic setting for an evening of real connection.

DateThursday, 24 September 2026

DoorsFrom 10:30 CET

EveningOktoberfest from 15:00

Join the list → Free to attend · Evening at the Oktoberfest included

Tech 'n' Talks Wiesn 2026

AI × Accountability

In the blink of an eye, AI has moved from promise to practice. But one question remains: what is actually delivering measurable performance?

For enablement leaders, activity is not the goal. Commercial impact is.

Yet too many initiatives focus on completing coaching sessions without connecting them to business results.

At Tech 'n' Talks Wiesn 2026, the conversation shifts from activity to outcomes. We translate enablement into measurable performance and tangible commercial impact.

What actually improves performance

Identify the interventions that measurably increase conversion, revenue, and customer outcomes.

From enablement to business impact

How leading organisations connect AI and coaching directly to business KPIs.

Rethinking human contribution

Where human skills create the greatest measurable lift, and how to double down on them.

AI as a performance engine

How data, insights, and feedback loops translate into sustained commercial success.

Agenda · Thursday, 24 September 2026

A day built around outcomes

From a shared pulse on AI to immersive morning tracks, an afternoon of product and client stories, then the Wiesn. One day, end to end.

10:30–11:00

Check-in & Welcome

Arrive, grab a coffee, and settle in.

11:00–11:30

Opening Remarks

AI today & tomorrow

PODr. Patrick OehlerCo-CEO & Co-Founder · Retorio

Market shifts, emerging opportunities, and what to expect from the day ahead.

11:30–12:45

Parallel Tracks

Choose your track

Three sessions run in parallel. Pick the one that fits where your organisation is today.

Track 1Getting StartedFor prospects & AI-curious leaders

See it, try it, get it. AI coaching up close: a live demo, an independent expert view, and a hands-on test you can take to your own stations.

JBJan BeuthHead of Customer Success · Retorio

JWJens WünderlichManaging Partner · IWP-Factory

Track 2Deep DiveFor experienced users

Measurable impact at scale: performance, product direction, and peer exchange. Why AXA made the bet on AI coaching, and what works across industries.

JSJan-Henrik SchwarzSr. Key Account Enterprise · Retorio

MTMarcus TatzelChapter Lead, OKT Sales Training · AXA

DSDiandra ScheybaniSr. Product Manager · Retorio

Track 3Pharma & Life SciencesPanel talk

Launch uptake excellence: field realities, AI adoption, and the human factor. Senior practitioners dissect what separates successful launches from those that fail.

RFRolf Fricker · ModeratorGlobal Advisor, Pharma & Life Sciences · Oliver Wyman

OAOksana AvdeevaLife Sciences Strategy & Solutions Lead · AWS

TRDr. Tim RübesamVP, Head of Global Marketing · Biotest

MHMelina Heller-SpeiserGlobal Director, Commercial Operations Oncology · Merck

12:45–13:30

Lunch Break

Grab a bite and exchange insights across sessions and industries.

13:30–13:45

Welcome Back

Reconnect & reflect

Reflect and discuss your biggest learnings so far, and set the tone for the afternoon.

13:45–14:05

Product

The state of AI coaching

EBErnesto BalestriniHead of Product · Retorio

Product evolution and what is next for high-performing teams.

14:05–14:30

Client Spotlight

From transactional seller to trusted advisor

EBEddy BlanchetLuxury Leadership Excellence Expert · The Luxury Alliance

The journey behind the outcome: challenges, turning points, and how HUGO BOSS is transforming the seller into a trusted wardrobe advisor.

14:30–15:00

Closing Keynote

The AI advantage: productivity, performance, and growth

IWProf. Dr. Isabelle WelpeLeadership, Strategy & Organization · TUM

Rigorous academic research meets sharp industry insight on what it takes to build teams that outperform in an AI-driven world.

From 15:00

Evening

Networking at the Oktoberfest

After the closing keynote we head to the Wiesn together.

16:00 – 19:00

Heimer Entenbraterei

No loud music, ideal for real conversations. Wind down with great food, beer, and good company in a relaxed Wiesn setting.

17:00 – 22:30

Löwenbräu-Festzelt

The full Oktoberfest experience. Music, atmosphere, and the iconic big tent, for those who want to make a night of it.

Join one, or both. Up to you.

Meet the pioneers in AI coaching

(more to be confirmed)

Rolf Fricker Partner Health & Life Sciences Europe
Oliver Wyman, prev. Merck Healthcare

Chetak Buaria Vice President, Global Commercial Operations Healthcare Business | Global Business Franchise Oncology, Merck

Sebastian Cudny Marketing and Medical Director, Fresenius Kabi

Robert Jung Head of HR Qualification Sales
NÜRNBERGER Versicherung

Jessica Clark HR Business Partner Talent & Leadership
Deutsche Telekom

Dr. Marc Städing Managing Partner
Catatumbo Capital GmbH, prev. Chief Sales Officer and Member of Executive Board, Allianz Global Assistance

Hannah Glöckler Organizational Developer
Die Bayerische

Sebastian Hahn Head of Organizational Development Sales
Die Bayerische

Connect on
LinkedIn

Christoph Kunz Founding Partner & President
The Luxury Alliance - rpcConnect on
LinkedIn

Marco Rauland VP Global Market Access & Pricing Strategic Planning, Merck

Melina Heller False Speiser Global Associate Director, Commercial Operations Oncology,
Merck

Alessandra Tieghi-Krakowiak Associate Director of Marketing, Baxter

Charlotte Baumhauer Investment Manager
SquareOne Venture Capital

Evren Karayel Business Unit Director Oncology/Hematology, Amgen

Katharina Kramberger Co-Founder & Co-CEO, SalesGate Group

Vuk Bulatovik Co-Founder & Co-CEO, SalesGate Group

Armin Lutz CEO, BWV Nordbayern-Thüringen

Connect on
LinkedIn

Dr. Patrick Oehler Co-CEO
RetorioConnect on
LinkedIn

For whom

Who should attend?

Designed for senior leaders responsible for commercial performance, enablement, and capability building.

Sales Enablement & Commercial Excellence

Leaders driving measurable performance uplift across sales and service teams.

Academy & Training Leaders

Responsible for structured training programmes and skills development at corporate level.

C-Level & Senior Management

Executives seeking evidence-based approaches to commercial growth.