AI Procurement Training
From "Tactical Buyer" to "Strategic Partner" empower your procurement team to master cost-increase defenses, navigate supply chain volatility, and secure value beyond price.
Industry leaders use Retorio’s AI product coaching & training to drive performance at scale

Don't let your margins vanish in the negotiation room.
| Cost Pass-Through Trap Suppliers demanding price hikes due to "inflation" while your team lacks the confidence to demand a cost breakdown. |
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| The Academy Gap: Your team knows Game Theory from training, but reverts to panic-haggling when a key supplier threatens to cut supply. |
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| Inconsistent Global Standards: A buyer in Germany negotiates differently than one in China, leading to leaked value and compliance risks. |
Train your buyers to defend margins against aggressive vendors
procurement teams into confident, high-performing negotiators.
An AI procurement coach to turn your sales team into expert negotiators
| Practice with lifelike AI avatars: Master challenging roadmap discussions by practicing with virtual twins of key internal stakeholders |
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| Limitless practice with actionable AI feedback: Let your team practice in a safe environment to close specific skill gaps like feature articulation and roadmap defense |
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| 100% compliant feedback: Ensure all coaching reinforces your core product messaging and value propositions |


Build high-stakes procurement scenarios instantly
| Create diverse client personas: Instantly generate difficult personalities to practice against, such as the Bad Cop, the Budget Guardian, or the Risk Manager. |
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| Train with Real Contracts: Upload your actual Legal Agreements (MSAs) and Price Lists so the AI knows exactly what your team is allowed to offer (and what they aren't). |
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| Protect Your Prices: Our AI strictly enforces your pricing rules. If a rep gives an unauthorized discount during practice, the AI corrects them immediately. |
Our scientifically-backed coaching approach empowers customer-facing teams to build strong client relationships (warmth) and demonstrate expert knowledge (competence).

Turn your specific deal-breakers into instant practice scenarios
Retorio automatically turns your RFPs, legal terms, and pricing rules into realistic simulations. Your team can practice defending margins and handling "tough buyers" before they ever get on a live call.
How our AI Coach prepares your buyers to handle aggressive vendor strategies
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Deploy "Battle-Tested" Negotiation Playbooks |
| Turn your internal negotiation scripts, technical documents, objection handling guides, and "Battle Cards" into interactive AI simulations that scale instantly across your organization. |
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Turn boring documents into lively coaching |
| Instantly transform static legal clauses, TCO models, and security questionnaires into realistic defense scenarios. Move beyond product training to commercial fluency. |
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Prepare your reports easily |
| Leverage the analytics feature to gain real-time insights into your sales team's performance and track the measurable business impact of coaching efforts through automated dashboards |
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Emulate virtual clients that have real personality |
| Emulate virtual clients and customer personas with realistic personalities, needs, and objections, allowing sales teams to practice diverse real-world interactions |
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Master the "Risk & Compliance" Defense |
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Ensure every rep can fluently answer security reviews, GDPR/ESG questions, and legal redlines without stalling the deal or needing to call Legal.
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Scale training and ensure consistency |
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Ensure brand-aligned and compliant messaging across globally distributed teams |
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Leverage industry benchmarks |
| Retorio’s hub feature offers off-the-shelf benchmarks based on extensive insights on proven job roles and industry best practices |
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Identify winning behaviors |
| Analyze how your top closers handle price anchors and commoditization tactics, then automatically turn those winning behaviors into training for the entire sales force. |
FAQs
We’re committed to ensuring the security and protection of the personal information that we process. We provide a GDPR-compliant and consistent approach to our data protection and only work with certified partners.

Retorio is a cutting-edge AI Coaching Platform that takes learning to the next level. Retorio’s AI coach simulates typical challenges that your learners face in their career. It has assimilated knowledge from tens of thousands of professionals worldwide, enabling it to address sales, service, and leadership challenges adeptly. Retorio’s AI coach prepares learners to navigate the most challenging situations in their careers.
Retorio's flexible AI coaching platform adapts to your specific training needs across key business functions:
AI Sales Coaching: Improve quota attainment, conversion rates, and deal sizes. Our AI coaching helps sales teams master client conversations, communicate value, handle objections, and negotiate effectively.
AI Service Coaching: Reduce Average Handling Time (AHT), boost Net Promoter Score (NPS), and increase upsells. Use AI coaching to onboard service teams faster, handle inquiries efficiently, and build stronger client rapport.
AI Leadership Coaching: Develop inspiring and effective leaders. Retorio's AI coaching focuses on enhancing communication, fostering inclusive cultures, improving problem-solving agility, and building emotional intelligence.
Yes, Retorio is GDPR and EU AI-Act compliant.
Retorio's AI Coaching Platform does not fall under the prohibited AI use cases under the AI Act, Chapter II, Article 5 or any other articles.
The EU AI Act explicitly addresses the use of emotion recognition systems and social scoring classifies them as prohibited AI applications when used in certain contexts. This regulation primarily targets AI systems that attempt to infer emotional states from biometric data such as facial expressions, body language, or physiological signals and scoring systems that aim at preventing individuals from getting access to certain resources.
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The platform allows new hires to practice essential sales skills through virtual simulations, offering the flexibility to pause, review, and improve in a psychologically safe environment.
By focusing on core selling skills and providing tailored learning paths, Retorio helps new sales reps become market-ready more quickly, reducing ramp-up time and improving overall team effectiveness. This faster onboarding can lead to a quicker return on investment from new hires and contribute to achieving sales quotas sooner.
Retorio protects your data through several measures:
* Compliance: Retorio is compliant with GDPR and designed to align with the proposed EU AI Act. It is also ISO 27001 certified.
* Data Relevance: Only empirically examined and relevant data is captured and analyzed.
* Anonymization: Person-related data is optional, and the platform can work with full anonymization using token login.
* Deletion: All data can be deleted by the user within the system.
* Hosting: The platform is hosted in the EU on ISO-certified servers.
* Security Testing: Penetration tests are performed quarterly to check robustness.
* Access Control: The platform can only be accessed by authorized users.
* Transparency: Users are informed that an AI system is in use.
* Subprocessor Data: Data from subprocessors is automatically deleted after each session.
* No Personal Identification: Retorio is not designed to identify individuals and does not record identifying characteristics. It does not conduct biometric analysis.
* Upload your sales documents: Retorio’s AI coaching generator uses your existing materials to design ideal playbooks and winning strategies.
* Customize AI simulations: Turn your persona sheets into lifelike AI avatars that behave like real stakeholders.
* Utilize the AI generator: The AI learns from your documents and adopts your winning playbook to create tailored scenarios.
* Adapt pre-built content: You can customize pre-suggested frameworks and best practices for different sales roles.
* Track progress: Monitor learning progress over time with AI analytics.
Retorio's AI accelerates and enhances new sales representative onboarding through several key features. It offers faster ramp-up with potentially 70% quicker onboarding. New hires benefit from personalized, immediate feedback during practice simulations. The platform provides unlimited scalability for training large numbers of new reps simultaneously.
It significantly reduces training delivery time, potentially making it >10x faster. Retorio provides real-world practice in a safe environment. By uploading company-specific materials, the AI generates custom coaching simulations relevant to their roles. The AI coach acts like a virtual mentor, offering tailored advice. This focused practice and feedback lead to improved competency and readiness in less time. The platform also allows for tracking progress with data-driven insights.
Standard sales training focuses on persuasion, relationship building, and product features. Procurement Training focuses on defense. We teach your team the specific math, psychology, and legal vocabulary professional buyers use to commoditize your product. We train them to move the conversation from "Price" to "Total Cost of Ownership" (TCO) and "Risk Mitigation."
Discount Discipline: Reduction in average discount given per deal.
Cycle Time: Decrease in time from "Verbal Yes" to "Signed Contract" (often stuck in procurement).
Deal Velocity: Faster movement through the "Negotiation" stage in your CRM.




















