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Stop learning at the expense of your margins

AI Procurement Training

From "Tactical Buyer" to "Strategic Partner" empower your procurement team to master cost-increase defenses, navigate supply chain volatility, and secure value beyond price.

AI coaching platform interface featuring a virtual buyer persona, Stefanie Wagner, for a procurement training scenario involving a strategic vendor negotiation.

Industry leaders use Retorio’s AI product coaching & training to drive performance at scale

References retorio-1

 

40%
Reduction in attrition during onboarding
100%
Consistency in negotiation standards across global teams
17%
Increase in first year goal achievement
15x
Expected ROI
Dark-themed financial infographic showing a rising red arrow and bar chart representing revenue loss, with text stating that 9.2% of annual revenue is lost due to poor contract negotiation and management according to World Commerce & Contracting.
Procurement Challenges in 2026

Don't let your margins vanish in the negotiation room.

Is your team truly prepared to defend value against professionally trained sales reps? In today's volatile market, it's their behavioral resilience, not just their category strategy, that protects your bottom line.

onboarding challanges Cost Pass-Through Trap Suppliers demanding price hikes due to "inflation" while your team lacks the confidence to demand a cost breakdown.

price wars The Academy Gap: Your team knows Game Theory from training, but reverts to panic-haggling when a key supplier threatens to cut supply.

Group 63869 Inconsistent Global Standards: A buyer in Germany negotiates differently than one in China, leading to leaked value and compliance risks.

 

 

 

Robert jung looking right
   "Together with Retorio we have found an innovative way to empower our new team members to deliver top performance."

Robert Jung,

Head of HR Qualification Sales at NÜRNBERGER Versicherung
Nürnberger Weiß

 

Read the success story →
Complex Supplier Negotiations. Made Safe.

Train your buyers to defend margins against aggressive vendors

Retorio’s AI coaching platform delivers realistic AI role play simulations that transform your
procurement teams into confident, high-performing negotiators.
Holistic behavioral feedback

An AI procurement coach to turn your sales team into expert negotiators

Provide your sales and account management teams with instant, consistent feedback on value defense, procurement psychology, and negotiation tactics.

0b9c8411b8230273c53ca6340205afc0 Practice with lifelike AI avatars: Master challenging roadmap discussions by practicing with virtual twins of key internal stakeholders

e4745f7fd9e648de7741212e008b05d4 Limitless practice with actionable AI feedback: Let your team practice in a safe environment to close specific skill gaps like feature articulation and roadmap defense

Layer 73 100% compliant feedback: Ensure all coaching reinforces your core product messaging and value propositions
AI coaching session interface showing a "Junior Procurement Manager" receiving feedback from an "AI Coach" after a negotiation simulation with a virtual key account manager.
Platform dashboard for an "Annual Price Review" training module, showing a virtual client and configuration steps like conversation generation and learner group selection.
Coaching generator

Build high-stakes procurement scenarios instantly

Give your sales team a safe place to practice the hardest conversations they will face with professional buyers.

Group 63872 Create diverse client personas: Instantly generate difficult personalities to practice against, such as the Bad Cop, the Budget Guardian, or the Risk Manager.

messages Train with Real Contracts: Upload your actual Legal Agreements (MSAs) and Price Lists so the AI knows exactly what your team is allowed to offer (and what they aren't).

dad03c2833b8e02fc4bde6e533782983 Protect Your Prices: Our AI strictly enforces your pricing rules. If a rep gives an unauthorized discount during practice, the AI corrects them immediately.

 

   
 
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Commercial Impact
Retorio’s AI coach leverages negotiation science to protect your margins and speed up deals

Our scientifically-backed coaching approach empowers customer-facing teams to build strong client relationships (warmth) and demonstrate expert knowledge (competence).

Cut unnecessary discounting by up to 15%
Increase first-year goal achievement by up to 17%
Reduce "stalled deal" time in legal/procurement by 20%
Retorio AI coaching platform - warmth -competence -1
Unlimited Negotiation Drills

Turn your specific deal-breakers into instant practice scenarios

Retorio automatically turns your RFPs, legal terms, and pricing rules into realistic simulations. Your team can practice defending margins and handling "tough buyers" before they ever get on a live call.

Young woman with long, voluminous curly brown hair, wearing a beige professional blazer. Serious and focused facial expression.
Seasoned man professional for engineering change request and cost defense simulation.
Virtual vendor avatar for cost breakdown and transparency tactics training.
Virtual vendor avatar for quality claims and liability negotiation simulation.
Virtual vendor avatar for Supply Chain Act (LkSG) compliance training.
Virtual vendor avatar for annual price review and efficiency gains strategy.
Young woman with long, voluminous curly brown hair, wearing a beige professional blazer. Serious and focused facial expression.
Seasoned man professional for engineering change request and cost defense simulation.
Virtual vendor avatar for cost breakdown and transparency tactics training.
Virtual vendor avatar for quality claims and liability negotiation simulation.
Virtual vendor avatar for Supply Chain Act (LkSG) compliance training.
Virtual vendor avatar for annual price review and efficiency gains strategy.
Virtual vendor avatar for sourcing leverage and monopoly supplier negotiation.
Woman in her 30s with long dark hair, wearing a black professional top. Firm, neutral expression.
Woman with dark hair and bangs, wearing a blue blazer over a striped shirt. Highly observant expression.
Woman with long brown wavy hair, wearing a white sleeveless blouse. Friendly but steady gaze.
Man in late 20s with short dark hair and stubble, wearing an olive green corduroy shirt. Skeptical look.
Young woman with vibrant red hair, wearing a grey striped turtleneck. Focused, intellectual look.
Black woman with stylishly cropped hair, wearing a navy turtleneck and pearl earrings. Authoritative look.
Virtual vendor avatar for sourcing leverage and monopoly supplier negotiation.
Woman in her 30s with long dark hair, wearing a black professional top. Firm, neutral expression.
Woman with dark hair and bangs, wearing a blue blazer over a striped shirt. Highly observant expression.
Woman with long brown wavy hair, wearing a white sleeveless blouse. Friendly but steady gaze.
Man in late 20s with short dark hair and stubble, wearing an olive green corduroy shirt. Skeptical look.
Young woman with vibrant red hair, wearing a grey striped turtleneck. Focused, intellectual look.
Black woman with stylishly cropped hair, wearing a navy turtleneck and pearl earrings. Authoritative look.
What sets us apart

How our AI Coach prepares your buyers to handle aggressive vendor strategies

 

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Deploy "Battle-Tested" Negotiation Playbooks

Turn your internal negotiation scripts, technical documents, objection handling guides, and "Battle Cards" into interactive AI simulations that scale instantly across your organization.

 

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Turn boring documents into lively coaching

Instantly transform static legal clauses, TCO models, and security questionnaires into realistic defense scenarios. Move beyond product training to commercial fluency.

 

 

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Prepare your reports easily

Leverage the analytics feature to gain real-time insights into your sales team's performance and track the measurable business impact of coaching efforts through automated dashboards

 

 

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Emulate virtual clients that have real personality

Emulate virtual clients and customer personas with realistic personalities, needs, and objections, allowing sales teams to practice diverse real-world interactions

 

 

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Master the "Risk & Compliance" Defense

Ensure every rep can fluently answer security reviews, GDPR/ESG questions, and legal redlines without stalling the deal or needing to call Legal.

 

 

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Scale training and ensure consistency

Ensure brand-aligned and compliant messaging across globally distributed teams                                                         

 

 

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Leverage industry benchmarks

Retorio’s hub feature offers off-the-shelf benchmarks based on extensive insights on proven job roles and industry best practices

 

 

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Identify winning behaviors

Analyze how your top closers handle price anchors and commoditization tactics, then automatically turn those winning behaviors into training for the entire sales force.

 

Retorio - AI Coaching Platform - Sales and Leadership training
Start Protecting Margins

Ready to turn your team into high-stakes negotiators?

See how Retorio's AI sales coaching helps you build teams that master tactical empathy,
handle price objections, and shorten sales cycles by navigating the procurement process with confidence.

Start the live demo   

 

 

 

 

 

 

 

FAQs

We’re committed to ensuring the security and protection of the personal information that we process. We provide a GDPR-compliant and consistent approach to our data protection and only work with certified partners.

GDPR ISO Made in Germany-LOGOS Retorio

 

What is Retorio?

Retorio is a cutting-edge AI Coaching Platform that takes learning to the next level. Retorio’s AI coach simulates typical challenges that your learners face in their career. It has assimilated knowledge from tens of thousands of professionals worldwide, enabling it to address sales, service, and leadership challenges adeptly. Retorio’s AI coach prepares learners to navigate the most challenging situations in their careers.

What use cases does Retorio cover?

Retorio's flexible AI coaching platform adapts to your specific training needs across key business functions:

AI Sales Coaching: Improve quota attainment, conversion rates, and deal sizes. Our AI coaching helps sales teams master client conversations, communicate value, handle objections, and negotiate effectively.

AI Service Coaching: Reduce Average Handling Time (AHT), boost Net Promoter Score (NPS), and increase upsells. Use AI coaching to onboard service teams faster, handle inquiries efficiently, and build stronger client rapport.

AI Leadership Coaching: Develop inspiring and effective leaders. Retorio's AI coaching focuses on enhancing communication, fostering inclusive cultures, improving problem-solving agility, and building emotional intelligence.

Is Retorio GDPR and EU AI-Act compliant?

Yes, Retorio is GDPR and EU AI-Act compliant. 

Retorio's AI Coaching Platform does not fall under the prohibited AI use cases under the AI Act, Chapter II, Article 5 or any other articles.

The EU AI Act explicitly addresses the use of emotion recognition systems and social scoring classifies them as prohibited AI applications when used in certain contexts. This regulation primarily targets AI systems that attempt to infer emotional states from biometric data such as facial expressions, body language, or physiological signals and scoring systems that aim at preventing individuals from getting access to certain resources. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Analyze my data
 
 
 
 
 
 
 
 
 
 
 
 
 
Retorio ensures data privacy and security through several key measures: * Compliance with GDPR and the EU AI Act. * Capturing and analyzing only empirically relevant data. * Rigorous testing and quality checks of AI models. * Training AI on diverse and debiased datasets. * Not using biometric data for individual recognition or emotion recognition. * Offering optional personal data usage with anonymization available. * Allowing users to delete all data within the system. * Hosting the platform in the EU on ISO-certified servers. * Conducting quarterly penetration tests for robustness. * Implementing disaster recovery plans to prevent data loss. * Limiting platform access to authorized users. * Providing transparency by informing users about the AI system in use. * Not collecting data from external sources like the internet or CCTV footage. * Maintaining a commitment to meeting future regulatory requirements. * Holding ISO 27001 certification. * Ensuring data from subprocessors is automatically deleted after sessions. * Providing mandatory GDPR training for employees and having an external data protection officer. * Designing AI coaching models to avoid identifying users or their inner emotions. * Processing data without controlling end-user data.
 
 
 
 
Retorio benefits sales teams by improving conversations and closing rates. Customer service teams can enhance client connections and reduce handling time. Emerging and established leaders can develop communication and leadership skills. Pharma advisors can master interactions with healthcare professionals. Insurance reps can achieve faster onboarding and lower attrition. HR departments can streamline employee development. Overall, any enterprise aiming to improve team performance and provide scalable coaching can benefit. C137
Hanh Nguyen is on the sheet at F143
Who can benefit from using Retorio? Sales teams, customer service, managers... B137
Retorio ensures data privacy and security through several key measures: * Compliance with GDPR and the EU AI Act. * Capturing and analyzing only empirically relevant data. * Rigorous testing and quality checks of AI models. * Training AI on diverse and debiased datasets. * Not using biometric data for individual recognition or emotion recognition. * Offering optional personal data usage with anonymization available. * Allowing users to delete all data within the system. * Hosting the platform in the EU on ISO-certified servers. * Conducting quarterly penetration tests for robustness. * Implementing disaster recovery plans to prevent data loss. * Limiting platform access to authorized users. * Providing transparency by informing users about the AI system in use. * Not collecting data from external sources like the internet or CCTV footage. * Maintaining a commitment to meeting future regulatory requirements. * Holding ISO 27001 certification. * Ensuring data from subprocessors is automatically deleted after sessions. * Providing mandatory GDPR training for employees and having an external data protection officer. * Designing AI coaching models to avoid identifying users or their inner emotions. * Processing data without controlling end-user data. C2
Retorio ensures data privacy and security through several key measures: * Compliance with GDPR and the EU AI Act. * Capturing and analyzing only empirically relevant data. * Rigorous testing and quality checks of AI models. * Training AI on diverse and debiased datasets. * Not using biometric data for individual recognition or emotion recognition. * Offering optional personal data usage with anonymization available. * Allowing users to delete all data within the system. * Hosting the platform in the EU on ISO-certified servers. * Conducting quarterly penetration tests for robustness. * Implementing disaster recovery plans to prevent data loss. * Limiting platform access to authorized users. * Providing transparency by informing users about the AI system in use. * Not collecting data from external sources like the internet or CCTV footage. * Maintaining a commitment to meeting future regulatory requirements. * Holding ISO 27001 certification. * Ensuring data from subprocessors is automatically deleted after sessions. * Providing mandatory GDPR training for employees and having an external data protection officer. * Designing AI coaching models to avoid identifying users or their inner emotions. * Processing data without controlling end-user data. C2
Retorio ensures data privacy and security through several key measures: * Compliance with GDPR and the EU AI Act. * Capturing and analyzing only empirically relevant data. * Rigorous testing and quality checks of AI models. * Training AI on diverse and debiased datasets. * Not using biometric data for individual recognition or emotion recognition. * Offering optional personal data usage with anonymization available. * Allowing users to delete all data within the system. * Hosting the platform in the EU on ISO-certified servers. * Conducting quarterly penetration tests for robustness. * Implementing disaster recovery plans to prevent data loss. * Limiting platform access to authorized users. * Providing transparency by informing users about the AI system in use. * Not collecting data from external sources like the internet or CCTV footage. * Maintaining a commitment to meeting future regulatory requirements. * Holding ISO 27001 certification. * Ensuring data from subprocessors is automatically deleted after sessions. * Providing mandatory GDPR training for employees and having an external data protection officer. * Designing AI coaching models to avoid identifying users or their inner emotions. * Processing data without controlling end-user data. C2
 
 
 
 
 
 
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How does Retorio's AI coaching enable measurable outcomes for onboarding training? Retorio's AI coaching platform provides robust, quantifiable measurement capabilities for onboarding programs, enabling organizations to move beyond traditional subjective assessments to gain clear, data-driven insights into performance and return on investment. With AI, organizations can expect significant improvements such as a 7-15x ROI in the first year, reduced staff turnover by up to 72% in the first year, and an impressive increase in assessment pass rates, often reaching 100% in controlled studies compared to much lower control groups. The platform provides real-time analytics to track learner engagement, often achieving 80% activation, progress, and the tangible impact on business-critical key performance indicators like sales quota achievement, revenue growth, and cost savings, allowing L&D and training managers to pinpoint skill gaps and demonstrate the direct value of their training investments.
How does Retorio's AI coaching enhance new hire training, and what benefits can be expected? Retorio's AI coaching fundamentally transforms new hire training by providing tailored, practical, and scalable learning experiences that address critical skill gaps, enabling new employees to quickly gain proficiency and confidence in a psychologically safe environment. This innovative approach significantly reduces ramp-up time, with some clients experiencing a 38% reduction in onboarding duration and new hires becoming 100% tenured in five weeks. It dramatically boosts engagement and retention, as employees feel better prepared and more committed, leading to substantial cost savings of up to €800,000 annually and increased productivity from day one. By transforming theoretical knowledge into actionable skills through immersive, real-world simulations, Retorio ensures new hires are not just trained, but truly ready to contribute to business success.
How can Retorio assist in the onboarding process for new sales hires to get them productive faster? Retorio can significantly accelerate the onboarding of new sales team members by providing a structured and engaging learning experience with personalized feedback.

The platform allows new hires to practice essential sales skills through virtual simulations, offering the flexibility to pause, review, and improve in a psychologically safe environment.

By focusing on core selling skills and providing tailored learning paths, Retorio helps new sales reps become market-ready more quickly, reducing ramp-up time and improving overall team effectiveness. This faster onboarding can lead to a quicker return on investment from new hires and contribute to achieving sales quotas sooner.
What are the typical phases of Retorio's onboarding implementation, and how quickly can a program go live? Retorio streamlines the onboarding process into distinct, yet fluid phases designed to rapidly integrate new talent and drive measurable competency. This journey typically begins with a Scoping phase, involving one to two meetings to define specific use cases and key performance indicators, followed by a remarkably swift Setup phase, often completed within a month, to generate AI coaching sessions without complex integrations. The Go-Live phase then initiates the actual rollout, moving from concept to delivery within weeks rather than months, ensuring new hires engage with practical, real-world simulations quickly. This agile approach is crucial for accelerating the speed-to-competency for roles like sales agents and customer service representatives, transforming traditional multi-week programs into much shorter, highly effective learning experiences that foster rapid skill acquisition and sustained impact.
How does Retorio protect my data? Data encryption, compliance, access controls, retention policies.

Retorio protects your data through several measures:

* Compliance: Retorio is compliant with GDPR and designed to align with the proposed EU AI Act. It is also ISO 27001 certified.
* Data Relevance: Only empirically examined and relevant data is captured and analyzed.
* Anonymization: Person-related data is optional, and the platform can work with full anonymization using token login.
* Deletion: All data can be deleted by the user within the system.
* Hosting: The platform is hosted in the EU on ISO-certified servers.
* Security Testing: Penetration tests are performed quarterly to check robustness.
* Access Control: The platform can only be accessed by authorized users.
* Transparency: Users are informed that an AI system is in use.
* Subprocessor Data: Data from subprocessors is automatically deleted after each session.
* No Personal Identification: Retorio is not designed to identify individuals and does not record identifying characteristics. It does not conduct biometric analysis.

How can I build a custom training program for my sales reps using Retorio? To build a custom sales training program with Retorio:
* Upload your sales documents: Retorio’s AI coaching generator uses your existing materials to design ideal playbooks and winning strategies.
* Customize AI simulations: Turn your persona sheets into lifelike AI avatars that behave like real stakeholders.
* Utilize the AI generator: The AI learns from your documents and adopts your winning playbook to create tailored scenarios.
* Adapt pre-built content: You can customize pre-suggested frameworks and best practices for different sales roles.
* Track progress: Monitor learning progress over time with AI analytics.
How can Retorio's AI help onboard new sales representatives faster and more effectively?

Retorio's AI accelerates and enhances new sales representative onboarding through several key features. It offers faster ramp-up with potentially 70% quicker onboarding. New hires benefit from personalized, immediate feedback during practice simulations. The platform provides unlimited scalability for training large numbers of new reps simultaneously.

It significantly reduces training delivery time, potentially making it >10x faster. Retorio provides real-world practice in a safe environment. By uploading company-specific materials, the AI generates custom coaching simulations relevant to their roles. The AI coach acts like a virtual mentor, offering tailored advice. This focused practice and feedback lead to improved competency and readiness in less time. The platform also allows for tracking progress with data-driven insights.

How is "Procurement Training" different from our standard Sales Training?

Standard sales training focuses on persuasion, relationship building, and product features. Procurement Training focuses on defense. We teach your team the specific math, psychology, and legal vocabulary professional buyers use to commoditize your product. We train them to move the conversation from "Price" to "Total Cost of Ownership" (TCO) and "Risk Mitigation."

Can we customize the AI avatars to match our specific industry buyers (e.g., Automotive)? Yes. You can configure avatars to replicate the specific behaviors of your toughest clients—whether that’s a German Automotive Purchasing Manager demanding "Open Book" cost structures, or a Tech Procurement Officer focused entirely on data sovereignty and GDPR.
Our deals often stall in Legal. Can this training help? Absolutely. One of the biggest friction points is sales reps agreeing to terms they shouldn't, or being unable to explain standard clauses. We allow you to upload your own MSAs (Master Services Agreements) and Legal Playbooks so the AI can drill your team on defending your specific liability caps, payment terms, and compliance requirements.
How do you measure the ROI of this training? We look at three commercial KPIs:

Discount Discipline: Reduction in average discount given per deal.

Cycle Time: Decrease in time from "Verbal Yes" to "Signed Contract" (often stuck in procurement).

Deal Velocity: Faster movement through the "Negotiation" stage in your CRM.
Can the AI simulate "Good Cop / Bad Cop" scenarios? Yes. The "Negotiation Scenario Builder" allows you to create multi-stakeholder simulations. Your reps can practice navigating a meeting where an "Engineering Champion" (Good Cop) is present but a "Procurement Shark" (Bad Cop) is aggressively challenging the pricing.
Is this training suitable for Junior Buyers as well? Yes. Because the AI is role-agnostic, many enterprise clients use the same platform to train their Junior Procurement Officers. The AI plays the role of a "Difficult Vendor" pushing for price hikes, training your buyers to enforce compliance, demand cost breakdowns, and protect their savings targets.

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AI coaching platform interface featuring a virtual target buyer persona, Stefanie Wagner, for a procurement training scenario involving a strategic vendor negotiation.