Munich, August 8, 2026
Madrigal Pharmaceuticals × Retorio · Pharmaceuticals
For a company bringing an important new therapy to patients, the field team is the bridge between the science and the physicians who prescribe it. Every conversation with a healthcare professional has to be clear, credible and compliant, and there is rarely a second chance to make a first impression. Madrigal Pharmaceuticals works with Retorio to make sure its field team is ready before that first conversation, not after.
Readiness is everything
Launching a therapy is a moment of intense pressure. Field readiness translates directly into commercial momentum, and a field team that is confident, on-message and genuinely engaging earns the attention of busy specialists. One that is under-rehearsed does not get a second meeting.
The challenge is preparing a field force for those conversations at speed, consistently, without relying on scarce trainer time or risky practice on real physicians.
Practice before the first call
Retorio gives field teams realistic role-play with virtual stakeholders and instant, behavioral feedback grounded in the Warmth and Competence framework. Reps rehearse the conversation before it happens, refine how they present the evidence and build the confidence to hold a credible dialogue, in a safe environment where mistakes cost nothing.
Coaching is consistent regardless of where a rep is based, so a distributed field team can reach the same high standard.
Because Retorio is hosted in the EU and built for regulated industries, GDPR and DSGVO compliant, EU AI Act aligned and ISO 27001 certified, it fits the bar pharmaceutical teams have to meet.
A partnership we are proud of
As Madrigal continues to bring its science to the patients who need it, the strength of every field conversation matters. Retorio is proud to help the team show up ready.
Retorio is an AI coaching platform for enterprise commercial teams in insurance, pharmaceuticals, telecommunications, food and automotive. GDPR and DSGVO compliant, EU AI Act aligned, ISO 27001 certified, hosted on Google Cloud Platform with EU data residency.
