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Anna Schosser05.05.202315 min read

What is Artificial Intelligence (AI)?

“For more than 250 years the fundamental drivers of economic growth have been technological innovations. The most important of these are what economists call general-purpose technologies — a category that includes the steam engine, electricity, and the internal combustion engine. The most important general-purpose technology of our era is artificial intelligence, particularly machine learning.”

—Erik Brynjolfsson and Andrew McAfee, 2018

In a world of rapidly developing technology, artificial intelligence (AI) has become an essential tool for businesses to stay competitive. Imagine a machine that can learn from its mistakes, come up with accurate predictions and provide you with insightful and accurate feedback for your personal and professional life. That is the power of artificial intelligence. At its core, artificial intelligence is all about creating machines that can think and reason like humans, allowing them to evaluate data and make decisions based on that analysis. 

Artificial intelligence is all around us. From Siri and Alexa to self-driving cars and fraud detection systems, it is artificial intelligence's ability to learn and improve that makes it so powerful and beneficial.  It is changing how we live, with applications in almost every industry from healthcare to finance. 

Artificial intelligence has enabled us to automate mundane tasks and make more informed decisions faster than human beings have ever before. But what exactly is artificial intelligence? How does it work? What are its benefits? And what does the future hold for this powerful technology? In this blog post, we'll explore these questions in depth so that you can better understand how AI works today - and where it's heading tomorrow.


What's in this post?


What does Artificial Intelligence mean? 

Artificial intelligence (AI),  is a combination of technologies and approaches that enable machines to perform tasks that would normally require human intelligence. Artificial intelligence is essentially the emulation of human intellect in machines, allowing them to study data, learn from it, and make decisions based on that analysis.

At its core, artificial intelligence is all about developing computer systems that can think, reason, and learn in a manner akin to that of humans. These algorithms are intended to recognize patterns, anticipate outcomes and even understand natural language. This implies that artificial intelligence can be used to automate processes like picture identification, speech recognition, and decision-making that would typically require human intelligence. 


Understanding AI 

Artificial Intelligence is a rapidly advancing field that has the strong potential to transform every aspect of our lives. Therefore, in order to understand AI it is also important to know why artificial intelligence is important in the first place. 

AI uses data to automate repetitive learning and discovery. AI conducts regular, high-volume automated activities rather than automating manual ones, and it does so consistently without tiring the human brain. Artificial intelligence also enhances the intelligence of existing products. Many existing products will be enhanced with AI capabilities, similar to how Siri was added as a feature to a new generation of Apple products.

Artificial intelligence is able to adapt by allowing data to do the programming work through progressive learning algorithms. Artificial intelligence finds structure and regularities in data so that algorithms can acquire skills. 

What's important to know is that the data that AI gets the most out of data. When algorithms self-learn, the data becomes a beneficial asset. The data contains the answers and you would only need to use the artificial intelligence technology to find them. Therefore, become data is more important than ever, it can provide a competitive advantage. Even if everyone is using similar tactics, the best data will win if you have the greatest data in a competitive sector.

Take recruitment for example - in the recruitment world, artificial intelligence is the key that allows recruiters to streamline their hiring process, and automate tasks by analyzing and screening data that usually take up a large amount of time which effortlessly increases efficiency in the workplace for both the recruiters and hiring managers. 

However, there is more to artificial intelligence now than ever before. Behavioral intelligence platforms have become the ultimate game-changer for companies looking to attract and retain top talent, build on their company culture, and help organizations gain a better understanding of their customers and users overall by providing insights into their behavior and preferences. Click on this link here to start reading all about it. 


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What are the four types of artificial intelligence? 

Artificial intelligence is a branch of computer science that aims to develop intelligent machines that are capable of performing activities that would normally require human intelligence. Therefore, there are four main forms of artificial intelligence, each with unique strengths and limitations. 


Reactive AI

This is the most fundamental form of AI, and also the oldest form of AI. Reactive AI is a neural network that can only react to current situations using pre-programmed rules and cannot learn from past experiences. Chess-playing computers and self-driving automobiles that use sensors and established rules to navigate the road are examples of reactive AI. Reactive AI can't grasp context or make decisions or judgments based on past experiences, making it more limited in its application. 

Limited Memory

Limited memory has the ability to learn from past events and adapt its behavior accordingly. Limited memory AI is often utilized in applications such as spam filters where the system learns to recognize spam messages by analyzing previous e-mails. It is also utilized in speech recognition, where the system improves accuracy by learning from previous voice commands. However, limited artificial intelligence has the ability to make decisions based on past experiences, but its memory is limited to certain data sets and cannot generalize to new scenarios. 

Almost all present-day AI applications, ranging from chatbots and virtual assistants to self-driving cars, are powered by limited-memory AI. 

Theory of Mind 

Theory of the Mind AI can comprehend the mental states of other beings and make decisions based on that understanding. Theory of the Mind AI is still in its early stages of development, but it has significant applications in domains like healthcare and education. Theory of the Mind AI, for example, might be used to help. people with autism to understand social cues and enhance their social relationships. In the world of HR, Theory of the Mind AI can examine an employee's behavior, communication patterns, and work performance to identify potential areas for improvement. 


Once Theory of Mind has been established, AI will be able to become self-aware at some point in the future. This type of AI has human-level consciousness and recognizes its own presence in the environment, as well as the presence and emotional condition of others. It would be able to grasp what others may require based not only on what they convey to them but also on how they communicate it. 

Self-awareness in AI is dependent on human researchers comprehending the concept of consciousness and then discovering how to reproduce it so that it may be incorporated into machines. However, Self-Aware AI is currently primarily theoretical. 


How is artificial intelligence being used today? 

Today, artificial intelligence is used in a variety of industries and applications, with new use cases emerging all the time. Artificial intelligence is constantly developing and changing the way we live and work in fields ranging from healthcare to finance. Below are a few examples of how artificial intelligence is currently being used 

  • Healthcare: Artificial intelligence is being utilized in healthcare to improve the accuracy of patient outcomes and boost efficiency. AI algorithms, for example, may be used to evaluate medical images and evaluate medical images and detect possible health concerns such as tumors or other abnormalities. AI is also being used to create more personalized treatment plans and to identify people who are more likely to develop certain diseases
  • Customer service:  Artificial intelligence is being utilized in customer service to improve the customer experience while almost lowering company expenses. Chatbots and virtual assistants powered by AI are becoming more widespread, allowing users to obtain rapid and accurate responses to their questions. AI-powered customer service can also assist businesses in identifying areas where their products or services can be improved.
  • Manufacturing: Artificial intelligence is being utilized in manufacturing to increase efficiency and decrease waste. AI systems can analyze production data in real-time, identifying areas for optimization and anticipating potential equipment failures before they occur. This can assist producers in reducing downtime, increasing production and efficiency, as well as increased overall profitability.
  • Retail: AI is transforming the retail industry, from improving consumer experience to streamlining supply chain management. Retailers are adopting AI to create customized suggestions and offers by analyzing consumer data. AI algorithms may assess consumer behavior and preferences to generate targeted product recommendations and give discounts or promotions that the customer is likely to be interested in. This helps retailers to increase their sales and improve customer loyalty.
  • Human Resources: HR professionals are turning quickly towards artificial intelligence to help them streamline HR operations, enhance recruiting choices, and provide a more favorable employee experience. The recruiting and hiring process is one of the most important uses of AI in HR. To select the best competent people for a specific function, AI algorithms may examine resumes, cover letters, and job applications. Automating the initial screening process and allowing HR professionals to focus on higher-level duties, can save HR professionals time and effort.

If you want to read more about how artificial is being used in human resources, click here to get the full insight! 


What are the benefits of using artificial intelligence in the workplace?

Artificial intelligence is rapidly changing the way we work, offering several advantages to the workplace. Here are a few examples of how AI can boost efficiency, productivity, and overall business performance.

  • Automation of repetitive tasks: One of the most notable advantages of artificial intelligence is its capacity to automate repetitive jobs such as data entry or customer support. Or more specifically, in the case of recruitment where recruiters have to screen hundreds of resumes a day. By automating these tasks, organizations will be able to free up employees and allow them to focus on higher-level jobs that demand creativity and critical thinking, not to mention how much more efficiently such mundane tasks can be completed with the usage of artificial intelligence.
  • Improved decision-making: AI systems can examine massive volumes of data and deliver insights that people may not be able to notice. This can assist firms in making better-informed decisions, such as spotting potential risks or opportunities for growth. 
  • Personalization: Artificial intelligence can be used to give customers or employees tailored experiences. AI systems, for example, can evaluate consumer behavior to provide personalized suggestions or analyze employee performance to provide personalized learning and training.
  • Increased efficiency: Artificial intelligence has assisted organizations in optimizing their operations and reducing waste. AI algorithms for example can be used to optimize supply chain management, lowering the time and resources necessary to deliver items from suppliers to customers.
  • Better forecasting: AI systems can foresee future trends and patterns by analyzing previous data and using predictive modeling. This can assist organizations in making more accurate projections about future demand for products or services, allowing them to make better-informed inventory management and production decisions

What is the future of artificial intelligence?

According to data by Forbes, the usage of AI in several economic areas has increased by 270% in the previous four years.

The artificial intelligence revolution is here, and businesses must prepare to react. It is critical to do an inventory of the present talents inside the organization in order to determine which extra skills the employees need to learn. The firm develops an AI strategy that outlines the areas where AI is most successful, whether in a product or a service. 

Therefore with the continuation of technological developments, the future of artificial intelligence seems bright. According to Statista, investment in artificial intelligence has reached a whopping $93.5 billion in 2021 already. The current trend of bigger neural networks will also very likely continue in the near future as more functionality is required. 

According to Forbes, there are a few things that we can expect to see artificial intelligence bring us over the next decade.

  • Artificial Intelligence in E-Commerce: In the future, AI will play a critical role in all aspects of e-commerce, from user experience to marketing to fulfillment and distribution. We can anticipate AI to continue to drive e-commerce in the future, particularly through chatbots, shopper customization, image-based targeting advertising, and warehouse and inventory automation.
  • Artificial intelligence on job searching: Before artificial intelligence came into play, recruiters would spend a significant amount of time sifting through resumes in order to find qualified candidates. However, now that recruiters have the opportunity to save half of their work time on scanning resumes to complete other important tasks, the future of AI in hiring will continue to develop into a more common way of finding top talent easily and efficiently. In fact, 90% of leading companies are already investing in more AI technologies. More than half of organizations that have embraced AI-powered technologies claim increased productivity.
  • Artificial intelligence will move forward with personalized medicine: Personalized medicine has been a goal since the human genome was decoded. But, sadly, it remains an aspiration. One intriguing new use of AI is the creation of personalized medicines for patients. Furthermore, AI has the potential to one day synthesize and predict personalized treatment modalities in near real-time, eliminating the need for clinical trials.
  • Artificial Intelligence and Automotive: With the introduction and powerful development of autonomous cars and autonomous navigation, we can already see how AI is influencing the world of transportation and autos. AI will continue to have a significant influence on manufacturing, particularly in the automobile industry. 


Artificial Intelligence in Human Resources

Artificial intelligence can also be used in human resources (HR) to assist with a wide variety of tasks. For example, AI can help automate the HR hiring process, which involves assessing a large number of resumes and selecting qualified candidates as well as conducting virtual interviews. Additionally, AI has the potential to help improve employee engagement by collecting data on employee sentiment and feedback. With AI, the HR department can more accurately assess employee performance and develop strategies to foster a positive working environment.


Benefits of artificial intelligence in human resources

  • Increased Efficiency: AI can automate time-consuming and repetitive operations like resume screening, interview scheduling, and onboarding paperwork, freeing up HR workers to focus on more strategic duties.

  • Improved Candidate Experience: AI-powered chatbots may give candidates with real-time feedback and assistance, answering questions and giving information about the firm and the position, which can improve their entire experience

  • Identifying quality candidates: AI can assist HR teams in identifying eligible applicants more quickly and accurately, decreasing time to fill posts and boosting the chance of finding the appropriate match for the firm.

  • Better Employee Engagement: Artificial intelligence-powered solutions can assist HR teams in analyzing employee data and identifying trends that suggest engagement or disengagement, allowing them to take proactive efforts to increase employee satisfaction and retention.

  • Increased Diversity and Inclusion: AI may assist in removing prejudice from hiring and performance management procedures, hence boosting the chance of a diverse and inclusive workforce.

  • More Effective Training and Development: AI-powered performance management technologies may give employees with individualized feedback and development plans, allowing them to improve their skills and capacities.

  • Improved Decision Making: Artificial intelligence (AI) may bring useful insights and analytics to HR teams, allowing them to make data-driven choices about recruiting, employee engagement, and retention.

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Artificial Intelligence is a rapidly evolving field, and organizations should avoid remaining stagnant as AI technologies progress. To enable personnel, it is critical to act today to enable employees to upgrade their abilities to address future difficulties. Seek out opportunities to teach your employees about the new technologies and what is to come so that your company can embrace them across your organization. 


The perfect time is now! Are you ready to start implementing AI easily and efficiently into your hiring and L&D process and see the number of quality hires in your company skyrocket? Click on the button below to try it out now! 

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Key Takeaways

  • Artificial Intelligence (AI) is an emerging technology that can help organizations to make better decisions and increase their efficiency.
  • AI involves the use of machine learning algorithms to analyze previous data, enabling predictive modeling and more accurate future projections.
  • Investment in artificial intelligence has grown rapidly over the past few years, signaling a bright future for the technology.
  • Artificial intelligence will be essential to enable next-generation customer experiences, address climate change, and revolutionize personalized medicine.
  • It is critical for organizations to stay up to date with new AI technologies and make sure their employees are trained to use them in order to remain competitive.



1. Machine Learning vs. Deep Learning 

Training algorithms to identify patterns in data and make predictions or judgments based on those patterns is what machine learning is all about. There are three types of machine learning models: supervised learning, unsupervised learning, and reinforcement learning.
Deep learning, on the other hand, is a subset of machine learning that includes using artificial neural networks (ANNs) to train algorithms to learn from data. These networks are made up of numerous layers of linked nodes that may learn more complicated data representations.

Deep learning models are particularly successful for applications involving complex and structured data, such as picture and audio recognition, natural language processing, and autonomous driving.


 2. Strong AI Vs. Weak AI

Strong AI is a hypothetical kind of AI that would have human-like intelligence, such as the ability to think, reason, and solve problems indistinguishably from humans. Because it is designed to be as versatile and adaptable as human intelligence, strong AI is also known as artificial general intelligence (AGI).

Weak AI, on the other hand, refers to AI systems that are designed to accomplish certain jobs or solve specific issues but lack a broad variety of cognitive capacities. Weak AI is also known as narrow AI since it is supposed to focus on certain activities or topics.


Anna Schosser

I create engaging and informative content about the importance of artificial intelligence and video-based AI technology for recruitment. I discuss cutting-edge AI developments and new technology with storytelling skills.