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Anna Schosser20.03.20238 min read

What is a Behavioral Intelligence Platform?


In today's fast-paced and ever-changing business world, companies need to stay ahead of the curve to remain competitive and on top of their game.

One key aspect of this is understanding and leveraging behavioral intelligence. But what exactly is behavioral intelligence and how can businesses use it to their best advantage? That's where behavioral intelligence platforms come in. 


Especially in our current hyper-connected world, businesses are constantly collecting vast amounts of data about their customers, employees, and operations. However, simply gathering this data is not enough to drive success. To truly gain a competitive edge, companies need to extract insights and intelligence from the data they collect.

Continue reading and be fully informed about all there is to know about a behavioral intelligence platform!   

What's in this post?

  1. What is a behavioral intelligence platform? 
  2. Why should you use a behavioral intelligence platform?
  3. How do you use a behavioral intelligence platform? 
  4. Why is behavioral intelligence important? 
  5. Benefits of behavioral intelligence platform  


What is a behavior intelligence platform? 

A behavioral intelligence platform is a software tool or system that uses artificial intelligence (AI) and machine learning algorithms to analyze and interpret user behavior data from various sources, such as websites, mobile apps, social media, and other digital platforms. The platform can gather large amounts of data on user behavior, such as clicks, views, time spent, and actions taken, and use this information to provide insights and predictions about user behavior patterns and trends. 

The main goal of a behavior intelligence platform is to help businesses and organizations better understand their customers and users by providing insights into their behavior and preferences.

This information can be used to optimize marketing strategies, improve user experiences, and increase customer engagement and retention. A behavioral intelligence platform can also help businesses identify potential problems or issues that could affect user behavior and take proactive measures to address them. Ultimately, the goal is to use behavioral data to drive better business outcomes and achieve greater success in the digital space.

Why should you use a behavioral intelligence platform? 

As a recruiter, implementing a behavioral intelligence platform into the recruitment process can be highly beneficial in several different ways. Here are some of the reasons why: 

  • Improved Candidate Matching: A behavioral intelligence platform can help recruiters better match candidates to job openings based on their behavioral patterns and preferences. By analyzing a candidate's online behavior and interactions, a recruiter can get a better understanding of their skills, interests, and work style. This information can be used to find the best fit for a particular role, resulting in improved retention rates and reduced hiring costs.
  • Increased Diversity and Inclusion: Behavioral intelligence platforms can help recruiters identify and eliminate unconscious biases in their hiring process by providing data-driven insights on candidate behavior. By focusing on behavior rather than demographic data, recruiters can make more objective and inclusive hiring decisions. This can help increase diversity in the workforce, resulting in a more innovative and productive team.
  • Enhance Candidate Experience: A behavioral intelligence platform can help recruiters create a better candidate experience by providing personalized recommendations and communication based on a candidate's behavior. By tracking a candidate's online interactions, recruiters can tailor their messaging to the candidate's interests and preferences, resulting in a more engaging and positive experience.
  • Reduced Time-to-Hire: A behavioral intelligence platform can help recruiters streamline their hiring process by automating tasks and providing data-driven insights. By eliminating manual tasks and focusing on data-driven decision-making, recruiters can reduce the time it takes to fill a position, resulting in increased productivity and efficiency.
  • Improved Employee Branding: A behavioral intelligence platform can help recruiters improve their employer brand by providing insights into candidate behavior and preferences. By understanding what candidates are looking for in an employer, recruiters can tailor their messaging and branding to better attract top talent. This can help improve the overall reputation and perception of the company, resulting in increased applicant volume and quality.

How do you use a behavioral intelligence platform?

There are a multitude of ways to utilize behavioral intelligence platforms. Let's take a closer look at three specific ways how recruiters can make the best of it. 

Candidate sourcing: 

The first step in any recruitment process is candidate sourcing. Behavioral intelligence platforms can help recruiters identify potential candidates by analyzing their online behavior, such as their social media activity and online presence. This information can be used to build a more comprehensive picture of a candidate's interests, preferences, and personality traits.

Candidate assessment:

Once a recruiter has identified a potential candidate, the next step is to assess their suitability for the role. Behavioral intelligence platforms can help recruiters evaluate a candidate's skills, experience, and cultural fit by analyzing their behavior, communication style, and personality traits. This can help recruiters make more informed hiring decisions and reduce the risk of making a bad hire.

Talent pool management:

Behavioral intelligence platforms can also be used to manage a recruiter's talent pool. By tracking candidate behavior and preferences over time, recruiters can identify top performers and build relationships with them over time. This can help recruiters stay ahead of the competition by ensuring that they have a strong pool of candidates to draw from when new positions become available.

Retorio behavioral intelligence platform culture fit screening of female candidate

Why is behavioral intelligence important? 

Recruiters are looking for candidates who not only possess the right technical skills but also have high levels of behavioral intelligence. In fact, studies have shown that behavioral intelligence is just as important as IQ and technical skills when it comes to job performance. 

But what is behavioral intelligence, and why is it so important for recruiters? 

Behavioral intelligence, or emotional intelligence, refers to the ability to recognize, understand and manage one's own emotions and those of others. This includes being able to communicate effectively, build relationships and handle challenging situations with ease. Essentially, it is the ability to navigate the complex social interactions that are a part of every workplace. 

If you want to learn a little bit more about what behavior intelligence is, in much more detail - click here

However, when it comes to recruiting, behavioral intelligence is important for several reasons. First, it helps recruiters to identify candidates who are not skilled in their field but also have the soft skills needed to thrive in a collaborative environment. This is particularly important in industries where teamwork and collaboration are essential to success. 

Second, behavioral intelligence is important because it allows recruiters to assess a candidate's potential for growth and development. Candidates who have high levels of emotional intelligence are more likely to be adaptable, resilient and able to learn from their mistakes, making them valuable assets to any organization.

Finally, behavioral intelligence is important for recruiters because it helps to create a positive work environment. Candidates who are emotionally intelligent are better able to manage conflict, build strong relationships, and inspire others to be their best. This creates a more positive work culture, which in turn can lead to better productivity and higher employee retention rates.

Benefits of behavioral intelligence platform  

As a behavioral intelligence platform, this cutting-edge technology can provide invaluable insights and benefits to recruiters who are looking to improve their recruitment process. Here are just a few ways in which a behavioral intelligence platform can be advantageous: 💡

Increased Efficiency

With the help of a behavioral intelligence platform, recruiters can quickly and efficiently identify the best-fit candidates for a particular job opening. The platform analyzes data such as resumes, social media profiles, and other relevant information to identify the most qualified candidates, streamlining the recruitment process and saving time and effort.

More Objective Decision Making

One of the most significant benefits of a behavioral intelligence platform is that it can help to eliminate bias in the recruitment process. By analyzing data and using algorithms to make decisions, the platform can remove any personal biases that may exist among recruiters and ensure that the best candidates are chosen based on their qualifications and experience.

Improved Candidate Experience

A behavioral intelligence platform can also help to improve the overall candidate experience. By providing insights into candidate preferences and behaviors, recruiters can tailor their recruitment strategies to better meet the needs of individual candidates. This can help to create a more positive experience for candidates, leading to higher levels of engagement and retention.

Better Hiring Outcomes 

Ultimately, the goal of any recruitment process is to find the best candidate for the job. A behavioral intelligence platform can help to achieve this goal by providing recruiters with data-driven insights that can inform their decision-making process. By making more informed decisions, recruiters can increase the likelihood of hiring the right candidate and achieving better hiring outcomes.


If you are ready to start implementing AI into your hiring process and get the best candidates within minutes, click on the button below to try it out! 

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1. How does a behavioral intelligence platform differ from traditional recruitment methods? 

Traditional recruitment methods often rely on manual processes such as resume screening and initial candidate outreach, which can be time-consuming and inefficient. In contrast, a behavioral intelligence platform automates many of these repetitive tasks, allowing recruiters to focus on more strategic tasks such as candidate relationship building and decision-making.


2. How can you integrate Retorio's behavioral intelligence platform into your recruitment process? 

You can add a link to Retorio's platform in your job postings or application process. This allows candidates to take the assessment as part of their application process. It will be their first step. 

You can use Retorio's platform for candidate comparison. When candidates complete Retorio's video interview, you will be able to see which candidates' results are closest to your target profile in terms of personality and behavior. This will help you make more informed hiring decisions. 

Companies can also use Retorio's assessment to identify areas where employees can improve and provide targeted training or coaching to help them develop their skills.


3. Is behavioral intelligence the same as emotional intelligence? 

While there is some overlap between behavioral intelligence and emotional intelligence, they are distinct concepts. Behavioral intelligence focuses on predicting behavior based on observable cues, while emotional intelligence focuses on understanding and managing emotions. Both types of intelligence can be important in personal and professional relationships, but they involve different sets of skills and abilities.



Anna Schosser

I create engaging and informative content about the importance of artificial intelligence and video-based AI technology for recruitment. I discuss cutting-edge AI developments and new technology with storytelling skills.