3 simple steps to your tailored client simulation
- 01 Set goals & give context
- 02 AI coach simulates client talk
- 03 AI provides advice & insights
Our AI coaching generator builds custom role plays and virtual client personas within minutes.
providing personalized recommendations covering (product) knowledge, sales methods, & soft skills.
Identify winning behaviors and share them with your team.
3 simple steps to impactful coaching
Set goals and upload your documentation and playbooks.
Our AI coaching generator builds custom role plays and virtual client personas within minutes.
Retorio's AI coach simulates and analyzes conversations between your sales team and virtual clients, providing personalized recommendations covering (product) knowledge, sales methods, & soft skills.
Retorio's AI analytics drive measurable business impact by enabling you to learn about skill gaps and close them. Identify winning behaviors and share them with your team.
We've enabled 100,000+ reps & sales leaders around the world
Our enterprise clients leverage Retorio in many impactful ways — from onboarding and product training to negotiation and objection handling.
How our features enable your business case
Master the complexity of real-world interactions.
Our AI platform is remarkably simple to deploy, delivering sophisticated training and insights effortlessly.

Create virtual role plays in 20+ languages in minutes, not weeks
With our flexible AI coaching generator, you can upload your sales documentation and turn any complex concept into an automated, high-impact AI role play with actionable feedback. Not happy with a detail? Modify the simulation without any programming.
Turn your sales playbook into lifelike AI client simulations. |
Upload your docs, or connect to your CRM. |
Describe your goals and the generator will design custom coaching programs for you. |
or use one of 30+ ready-to-use templates
Invite your sales reps to practice with virtual twins of your real clients
Retorio's micro-coaching sessions are most impactful when integrated into daily routines and workflows—your reps can safely train for make-or-break moments and show up ready to win real conversations.
Invite your sales reps to engage with simulated clients. |
Retorio's avatars react dynamically just like your real clients. |
The AI coach observes and listens and provides guidance. |


Let the AI sales coach provide actionable feedback and recommendations
Retorio's AI coach provides a comprehensive analysis of sales behavior in the client simulation. Based on audio and video analysis, it offers personalized advice for improvement. Retorio can handle complex products and sales methodologies. Sales reps develop a clear understanding of their strengths and weaknesses and experience themselves through the eyes of their customers.
Prove coaching
impact & measure ROI
Measure the impact of your coaching program with objective data. Assess sales and other skills according to your preferred taxonomies and see how your training program is contributing to business growth.
Track engagement, satisfaction, and knowledge gaps for entire cohorts. |
Measure skill and performance improvement, and link it to business KPIs. |
Compare cohorts against each other and industry benchmarks. |
Enabled by billions of data points and 10+ years of behavioral and AI research
Did you know that 93% of communication is non-verbal and only 7% is verbal? In contrast to chat or voice-based AI apps, Retorio's Behavioral Intelligence combines proprietary audio-visual deep learning models with Large Language Models to identify, predict, and train winning behaviors.
Check out the whitepaper by Dr. Patrick Oehler, Dr. Florian Abicht, and Dr. Christoph Hohenberger to learn more!
Enabled by billions of data points and years of behavioral and AI research
Did you know that 93% of communication is non-verbal and only 7% is verbal? In contrast to chat or voice-based AI apps, Retorio's Behavioral Intelligence combines proprietary audio-visual deep learning models with Large Language Models to identify, predict, and train winning behaviors.
Why do sales, training, & service leaders trust in Retorio?
“Retorio’s intuitive navigation enabled our employees to move quickly and safely around the platform.”
Stefan Fűllemann,
Human Resources Sales Qualification at
NÜRNBERGER Versicherung
“At BMW, we provide our employees with a virtual safe space to practice challenging scenarios and enhance their communication skills with the help of Retorio’s AI-powered feedback.”
Lilian Volk,
Digitalization Specialist at
BMW Munich
“At rpc, we’re using Retorio to run AI-powered training programs for large enterprise clients. It enables us to up-skill top talent sustainably, globally, and at lower costs through on-demand training scenarios with immediate and personalized feedback.”
Christoph Kunz,
Founding Partner and President at
rpc
“Together with Retorio we have found an innovative way to continue to empower our agents to deliver top performance.”
Robert Jung,
Director HR Qualification Sales at
NÜRNBERGER Versicherung
“Now is the time to breathe life into AI. Boldly testing and scaling its applications across all sectors, let’s uncover its value and embrace the risks that pave the way for progress.”
Anette Bronder,
Digital Transformation Expert and Partner at
KPMG
“Retorio’s Coaching Generator’s ability to create personalized learning experiences across languages and cultural contexts is a game-changer.”
Irit Hovich,
Senior Director, Global Talent Management at
Teva Pharmaceuticals

"Now is the time to breathe life into AI. Boldly testing and scaling its applications across all sectors, let’s uncover its value and embrace the risks that pave the way for progress."

"At BMW, we provide our employees with a virtual safe space to practice challenging scenarios and enhance their communication skills with the help of Retorio’s AI-powered feedback."

"Retorio’s intuitive navigation enabled our employees to move quickly and safely around the platform."

"At rpc, we’re using Retorio to run AI-powered training programs for large enterprise clients. It enables us to up-skill top talent sustainably, globally, and at lower costs through on-demand training scenarios with immediate and personalized feedback."

"Together with Retorio we have found an innovative way to continue to empower our agents to deliver top performance."

“Retorio’s Coaching Generator’s ability to create personalized learning experiences across languages and cultural contexts is a game-changer.”
AI coaching & training FAQs
We’re committed to ensuring the security and protection of the personal information that we process.
We provide a GDPR-compliant and consistent approach to our data protection and only work with certified partners.
Retorio is a cutting-edge AI Coaching Platform that takes learning to the next level. Retorio’s AI coach simulates typical challenges that your learners face in their career. It has assimilated knowledge from tens of thousands of professionals worldwide, enabling it to address sales, service, and leadership challenges adeptly. Akin to a flight simulator that prepares pilots for critical one-shot moments, Retorio’s AI coach prepares learners to navigate the most challenging situations in their careers.
Organizations worldwide invest substantial resources in sales, service, and leadership coaching programs with the intent of transforming their teams' skills and capabilities.
However, there is often uncertainty regarding the measurable impact of these programs on employee performance and organizational outcomes.
Experienced coaches are limited in number, making it challenging to provide coaching to a large workforce. Individual coaches may also offer inconsistent advice and lack specialized knowledge of an organization's specific industry or context.
Due to its high cost, access to coaching is typically restricted to a select group of employees.
Retorio's AI Coaching Platform democratizes access to coaching by providing impactful, measurable, and scalable AI-powered coaching designed specifically for the enterprise.
Retorio's flexible AI coaching platform adapts to your specific training needs across key business functions:
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AI Sales Coaching & Training: Improve quota attainment, conversion rates, and deal sizes. Our AI coaching helps sales teams master client conversations, communicate value, handle objections, and negotiate effectively.
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AI Service Coaching & Training: Reduce Average Handling Time (AHT), boost Net Promoter Score (NPS), and increase upsells. Use AI coaching to onboard service teams faster, handle inquiries efficiently, and build stronger client rapport.
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AI Leadership Coaching & Training: Develop inspiring and effective leaders. Retorio's AI coaching focuses on enhancing communication, fostering inclusive cultures, improving problem-solving agility, and building emotional intelligence.
What is Retorio's sales training software?
Retorio's sales training software employs AI coaching with realistic simulations for reps to practice conversations and receive personalized feedback on their communication. This scalable solution helps improve sales skills, boost performance metrics like quota attainment, and reduce attrition by offering hands-on practice in a safe environment. The platform allows for custom training content creation from existing materials and integrates with CRM/HRM systems. Retorio focuses on behavioral analysis for skill development and is compliant with the AI Act.
How does Retorio's sales training software work?
Retorio’s sales training software uses AI coaching with realistic simulations to enable sales reps to practice conversations and receive immediate, personalized feedback on their verbal and non-verbal communication. The AI analyzes behavior and provides recommendations aligned with your sales methods.
This scalable platform allows for unlimited practice in a psychologically safe space, reaching thousands of reps simultaneously. You can customize training by uploading documents and persona sheets, which the AI uses to generate tailored scenarios.
Retorio helps improve sales skills, ramp-up time, goal achievement, and ultimately drives revenue growth by providing hands-on, practical training.
Retorio is GDPR and EU AI-Act compliant.
Retorio's AI Coaching Platform does not fall under the prohibited AI use cases under the AI Act, Chapter II, Article 5 or any other articles.
The EU AI Act explicitly addresses the use of emotion recognition systems and social scoring classifies them as prohibited AI applications when used in certain contexts. This regulation primarily targets AI systems that attempt to infer emotional states from biometric data such as facial expressions, body language, or physiological signals and scoring systems that aim at preventing individuals from getting access to certain resources.
While detecting emotions is forbidden by the AI Act, detecting readily apparent facial expressions, such as “smiling” is explicitly exempted from the list of prohibited use cases in Article 5 of the AI Act.
Retorio's current strategy is to provide AI coaching to medium-sized and large enterprises, typically employing at least 1,000 individuals or having a minimum of 300 personnel dedicated to customer-centric roles. A significant proportion of Retorio's clientele comprises global organizations with sales, service, and leadership teams distributed across various geographical locations.
To cater to smaller clients, Retorio collaborates with select HR consultancies and training agencies. We welcome you to book a demo with us, and we will gladly evaluate whether we can serve you directly or through one of our partners.
Retorio is headquartered in Munich, Germany with bases in Vienna, Austria and Calgary, Canada. The company provides services to enterprises globally, spanning regions such as the European Union, the United States, Canada, Latin America, India, the Middle East, and East Asia (e.g. Singapore, Hong Kong and Japan). However, it is important to note that service availability in China may be subject to limitations due to prevailing technical constraints.
Retorio's Behavioral Intelligence model employs a multimodal approach to comprehensively analyze behavior. It processes both verbal and non-verbal information, recognizing that communication is predominantly visual (55%), followed by vocal (38%) and verbal (7%) elements.
Retorio’s multimodal approach enhances the model's effectiveness, making it up to 14 times more powerful than solely verbal models.
Retorio's model analyzes behavior across three distinct layers. The initial layer provides a descriptive account of behavior based on video and audio analysis.
The second layer interprets the impact of observed behavior within a specific context. Finally, the third layer compares the observed behavior against organizational goals and leverages comparative internal and external benchmark datasets to formulate recommendations for improvement.
Retorio offers an at rest API and supports different ways to integrate into CRM, HRM or LMS systems such as Salesforce, Microsoft Dynamics, Cornerstone, Workday, Successfactors, etc. Please book a demo to inquire about available integrations.
There is no need for any external avatar generation software! Retorio is an all-in-one AI coaching platform. It offers a built-in coaching generator feature that generates lifelike avatars based on your input. Retorio's avatars can act according to a pre-configured script or dynamically react to your learners.
However, if you prefer to use your own avatars or if you prefer to work with avatar generation software like Synthesia or HeyGen, you can import the content that your generated on these platforms to your Retorio account.
No, you do not. With Retorio's Generator you can automatically generate lifelike avatars. However, you can also connect your Synthesia videos or the content provider of your choice with Retorio’s AI coaching.
AI Sales Training Software uses artificial intelligence to enhance the skills and performance of sales representatives.
- It leverages AI algorithms to analyze various forms of sales data, enabling it to personalize the training experience, simulate realistic customer interactions, and offer actionable feedback that drives continuous improvement.
- AI-driven training can scrutinize sales data to generate tailored recommendations for each individual, ensuring that every sales representative receives the specific guidance they need to excel in their role and contribute to overall sales success.
- Key capabilities include personalized learning journeys, AI-powered simulations and role-playing, conversation intelligence, and predictive analytics.
- Some of the benefits are personalized learning and development, real-time feedback and coaching, scalability and cost-effectiveness, and enhanced engagement and knowledge retention.
Retorio's AI role-plays and simulations
- Retorio offers virtual role-play simulations that provide personalized feedback and actionable advice. These simulations are designed to feel like real-world situations, allowing teams to practice decisive interactions with confidence in a psychologically safe space.
- For sales training, AI role-plays can help practice real-time coaching for various situations such as upselling and cross-selling, building rapport, handling objections, navigating difficult claims, persona-specific strategies, new drug training, or clinical study discussions. The AI coach analyzes interactions to help close knowledge and skill gaps. This prepares sales reps for one-shot moments and helps them sharpen their skills for confident deal making.
- In customer service, AI simulations support training by simulating customer interactions, allowing individuals to practice real-world scenarios in a controlled environment. This training aims to help service personnel respond to inquiries more effectively and build stronger connections with clients.
- For leadership development, AI coaching simulations empower emerging leaders to practice essential skills and navigate complexity. They provide a space to practice real-world decision-making scenarios, feedback delivery, performance management discussions, and conflict resolution. This helps leaders tackle difficult people-related tasks and prepares them for challenges like salary or performance negotiations.
- The way it works involves turning persona sheets into lifelike AI avatars with defined personalities, needs, and pains. Relevant data can be uploaded to control the AI's knowledge, like product offerings or competitor information. Learners engage with these virtual personas in simulated conversations or video calls. The AI coach analyzes the interaction and provides immediate, personalized recommendations and tactical advice based on performance, which can be tied back to company methods or guidelines.
- From an L&D perspective, these simulations are scalable, allowing thousands of users to practice at once. Content creation for these simulations can be significantly faster compared to traditional methods, sometimes taking minutes rather than months. Retorio’s AI coach can track learning progress over time, offering measurable insights into skill development and impact.
Please schedule a demo and we are happy to provide you with access to a free trial if we see potential for a collaboration.
When certain criteria are met, Retorio offers Proof-of-Value (PoV) projects to help clients build business cases and prepare larger roll-outs. Please schedule a demo to learn more.