An e-coffee chat series for pharma sales enablement and commercial excellence leaders
Pharma sales is changing fast. From the decline of massive sales armies to the rise of precision teams powered by data and AI, the traditional field force model is being replaced by smarter, more strategic ways of engaging healthcare professionals.
Pharma sales revolution is your go-to e-coffee chat series for exploring how to build, coach, and scale a high-impact field force in today’s complex healthcare landscape.
Grab your favorite brew and join industry leaders as we decode what it takes to win in the age of omnichannel engagement, AI-powered coaching, and customer-centric selling.
This series is designed for:
- Sales enablement leaders
- Commercial excellence professionals
- Pharma sales & KAM managers
- Training & market access experts
Those who are building future-ready field teams in pharma!
6 key topics we’ll cover:
1. Evolution of the field force
From face-to-face volume to high-value precision: understand the shift in team models, KPIs, and customer expectations.
2. Omnichannel strategies that work
How to orchestrate field reps, digital tools, and content into a cohesive, customer-centric experience.
3. The new pharma rep
Explore how the rep role is evolving: from messenger to advisor to orchestrator, and what skills matter most now.
4. Strategic commercialization & market access
Insights on how market dynamics are reshaping go-to-market models and the need for smarter field collaboration.
5. Building and leading high-performing teams
How to recruit, coach, and scale talent with agility and purpose—powered by behavioral science and AI insights.
6. Future trends & global challenges
From regulatory shifts to AI integration and global talent gaps: what’s next, and how can you stay ahead?
Short, sharp, insightful. Each episode of the Pharma sales revolution e-coffee chat runs just 15 minutes. Hosted by Martin Weber, Director Business Development Life Sciences at Retorio, and joined by Rolf Fricker, Global Advisor Health & Life Sciences Oliver Wyman, FMR RVP Merck Healthcare, the series brings together real-world expertise and strategic foresight.
With one free registration, you get access to all 6 episodes, released every week. After each episode, continue the conversation through follow-ups and exclusive expert exchanges designed to help you stay ahead and succeed in the evolving world of pharma.