Persona generator
Practise against your buyer, not a generic one.
Build the buyers your reps actually face, set how hard they push, and reuse them in every session.
Who the rep faces is a decision, not a dice roll.
The scenario is set. Now the enablement lead builds the person on the other side of it. Thirteen fields, five screens, and three of them decide whether the same seven-minute visit is a warm up or the hardest call of the quarter.
Name, age band and sex. Dr. Hartmann is over 65, and that alone changes how he hears a rep half his age. The preview on the right starts filling in, one tick per answer.
Context, then job role and industry. Both are free text, because the product has to accept any counterpart your reps actually meet, not a list somebody guessed at.
Three fields set the difficulty. Attitude, one trait from thirty arranged as opposed pairs, and one value from twenty six. Dr. Weber in the gallery is considerate and neutral. Dr. Hartmann is iron hearted and negative. Same scenario, different call.
An avatar from a gallery of 93. The voice field does not exist until the avatar is chosen, then 38 voices, each labelled. The preview stops being a blue box and becomes a face.
Needs, goals and the objections he will actually raise. This is where you write the sentence the rep hears at second twenty, and the counterpart joins the gallery ready for the session.
One card, every decision on it. Dr. Hartmann takes his place in the gallery beside Dr. Weber, and the same seven-minute visit is now the hardest call of the quarter, by design.
Every feature, one agentic layer
A buyer is a set of decisions, not a costume
Each counterpart is built from a few constraints: a personality, an attitude towards your company, a job role and an experience level. Pick from the libraries or define your own.
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Mr. LeePrice oriented, rational · neutralMs. MartinezCautious, past vendor trouble · neutralAngelaBold, pushes on price · negative✓
A library, or your own
Preset counterparts, each carrying a personality trait and an attitude, ready to reuse across scenarios.
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Attitude towards your companyPositiveNeutralNegativePersonalityCalmIron-heartedPatientDifficultyHardEasier
Personality and attitude
The two settings that decide how hard the conversation gets, chosen per persona and carried into every session that uses it.
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Dr. HartmannGeneral practitioner, healthcare“What is different from the summary? A colleague already warned me about you.”Written from the session goal and the personaFromGoalPersonaSession details
The opening line is written for you
How the counterpart starts the conversation arrives pre-filled from the goal, the persona and the session details.
- Target users as well as counterpartsPreset audience profiles with job role, industry and experience level, so a session knows who it is for.
- Reused across scenariosA persona built once can be pointed at any session, which is what keeps a programme consistent across teams.
- Attitude is a dial, not a labelPositive, neutral or negative towards your company, set deliberately rather than left to chance.
- Avatars and voicesEach counterpart carries a face and a voice, so the same persona reads the same way to every rep who meets it.
- Built from what you supplyPersonas are defined by your enablement team from your own segments, not inferred from a general model.
- Owned by the enablement leadThe enablement lead builds and edits the personas. Teams and reps cannot build or change one unless their role grants that permission.
- Any job role, any industryJob role and industry are typed in, not picked from a list, so the counterpart can be anyone your reps actually meet.
- The buyer your reps keep losing toJob title, priorities, history with your company and patience are set, so the counterpart is specific rather than difficult in general.
- Values, traits, needs, painsWhat drives the persona is defined, which is what makes the buyer argue rather than recite.
- Free within boundaries you defineThe persona improvises, so a rep cannot memorise the path, and it improvises inside your limits, so the session stays a fair and repeatable test.
- Start from the library or from nothingPresets cover the common commercial situations, and an unusual segment can be built from scratch without Retorio in the room.
- Localised in a few clicksThe same persona runs in another language with another voice, so one programme serves a region instead of one build per country.
Real-world relevance
What a session is running on
The scenario, the counterpart and the numbers every role play depends on, none of them on the screens above, and what the teams running it say.
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Scenarios
Built from your material, and the research you ask for.
Your enablement team briefs the coach on the goal and uploads the product sheet, the battle card or the pricing rules. When you ask, the coach adds public competitor research and shows where each point came from. In the role play itself, the counterpart answers only from the material you approved.
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Counterparts
The customer your reps dread, in the language they sell in.
93 photorealistic avatars, 38 voices and 14 languages. You set the persona's background, its attitude towards your company and how hard it pushes, then reuse it across scenarios. The rep in Lisbon and the rep in Munich practise against the same standard.
DeutschMunich
FrançaisLyon
PortuguêsLisbon
EnglishManchester
EspañolMadrid
ItalianoMilan -
Analytics
Adoption and progress by cohort, not by anecdote.
Which cohorts are practising, how many scenarios they complete, and how Warmth and Competence move across the organisation over time. Compare cohorts side by side. Small groups stay hidden behind privacy thresholds, by design.
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In their words
“The platform's ability to offer personalized learning experiences across different languages and cultural contexts was a game-changer.”See customer references
Irit Hovich, Senior Director, Global Talent Management, Head of Diversity and Inclusion, Teva38-42%reduction in ramp time69%less human trainer effort15xexpected ROI in the first year
The rest of the platform
Build your hardest buyer in the demo
Describe the one your team loses to. We will make them and run a session.
Book a demo
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Frequently asked questions
Can personas mirror our real customer segments?
That is the intended use. Teams typically build one persona per segment they sell into, using the same language their own account plans use, so a session is recognisable to the rep who runs it.
Who creates them, us or Retorio?
Your enablement team, in the product, without a services engagement. We help with the first few during onboarding because the first persona is the one that sets the pattern.
What if a persona turns out too easy, or wrong?
Edit it and the change applies to the next session. Difficulty is a setting, not a rebuild, so tuning after the first cohort runs is normal rather than a failure.
What data are personas built from?
What you type into them. A persona is a brief you author, not a profile derived from a real customer's records, which is usually the answer procurement is looking for.
Do avatars and voices cover our markets?
93 avatars and 38 voices across 14 languages. If a specific market matters to your rollout, ask in the demo and we will show you what exists for it rather than promising coverage in the abstract.